Digital Marketing Manager: Social & Analytics Lead

Wheaton College in Massachusetts; Norton (MA); On-site; USD 72,000 - 82,000; Full time

Job summary

Wheaton College in Massachusetts is seeking a Digital Marketing Manager to lead the College's digital strategy, ensuring content and channel decisions align with Wheaton's strategic pillars and divisional priorities.

This role manages advertising campaigns, social media platforms, oversees a team of student social media interns, and partners closely with the Creative Director on branded social video content.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5–7 years of experience in digital marketing, social media, or a related field with supervisory experience.
• An equivalent combination of education and experience may be substituted.

Responsibilities

• Leads digital ad campaign strategy and execution, including paid social advertising, A/B testing, and audience research.
• Manages the College's institutional social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) and oversees content reflecting strategic priorities.
• Owns analytics and reporting (GA4) across digital channels and translates data into actionable insights for senior management.
• Directs a team of student social media interns to produce timely, trend-responsive content.
• Collaborates with the Creative Director to plan branded social video content and ensure cross-channel consistency.

Education

Bachelor's degree in Marketing, Communications, Business

Tools

GA4

Job description

Wheaton College in Massachusetts is seeking a Digital Marketing Manager to lead the College's digital strategy, ensuring content and channel decisions align with Wheaton's strategic pillars and divisional priorities.

This role manages advertising campaigns, social media platforms, oversees a team of student social media interns, and partners closely with the Creative Director on branded social video content.