Brand Creator (Video and Digital Content)

Wheaton College of Massachusetts

Norton (MA)

On-site

USD 70,000 - 80,000

Full time

6 days ago

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Job summary

Wheaton College in Norton, MA seeks a Brand Creator (Video and Digital Content) to turn student experiences and campus energy into authentic stories across social media, the website, and digital campaigns. This role sits on the Creative team within Marketing and Communications.

As a video-first storyteller, you’ll produce concepts, scripts, interviews, and final content that support enrollment, engagement, advancement, and brand visibility, collaborating with the Creative Director and campus

Qualifications

Bachelor’s degree in Film, Video Production, Digital Media, Communications, Marketing, or related field.
5–10 years producing video-first digital content in a creative, agency, higher education, or in-house marketing environment.
Strong visual storytelling instincts and ability to translate ideas into engaging content.
Knowledge of social media content strategy, platform best practices, and trends.
Ability to develop concepts and scripts, conduct interviews, and guide talent on camera.
Ability to manage multiple projects, meet deadlines, and maintain quality.
Collaborative, communicates well with student creators and external partners.

Responsibilities

Brand Storytelling and Content Generation: develop authentic stories that capture Wheaton’s personality.
Video Production and Technical Execution: shoot and edit video, manage audio/lighting, deliver accessible formats.
Digital Content and Audience Engagement: tailor content for social, website, ads, and emails.
Photography and Campus Coverage: capture campus events and headshots for content library.
Production Process and Asset Management: manage projects end-to-end and archiving.
Creative Collaboration and Partner Coordination: work with directors, social media, web teams, and partners.

Skills

Visual storytelling

Social media strategy

Concept scripting

Project management

Collaboration & communication

Brand consistency & accessibility

Education

Bachelor’s degree in Film/Video Production/Digital Media/Communications/Marketing

Job description

Wheaton is a leading private, coeducational, liberal arts college of 1800 students located in Norton, MA and within easy commuting distance of Boston and Providence.

Posting Details

Posting Number

0601346

Position Title

Brand Creator (Video and Digital Content)

FLSA

Exempt

Job Type

Full-Time

Staff Term

12 Months

Faculty Term

Full Academic Year

Position Type

Staff

Department

Design and Brand Management

Job Summary/Basic Function

Bring Wheaton College’s story to life through video and digital content that makes people stop, connect, and imagine themselves here. The Brand Creator (Video and Digital Content), turns student experiences, academic discovery, and campus energy into authentic stories that inspire prospective students, families, alumni, and the wider Wheaton community. As part of the Creative team in Marketing and Communications, this video-first storyteller takes ideas from concept through production and delivery across social media, the website, and digital campaigns. Working closely with the Creative Director and campus partners, the role combines hands-on production with fresh creative thinking to support enrollment, engagement, advancement, and brand visibility. This is an opportunity to discover great stories across campus, experiment with new formats, and create work that helps shape how audiences experience Wheaton.

Brand Storytelling and Content Generation 25%

Find and develop authentic stories that capture Wheaton’s personality and show how students explore, grow, and transform. Create concepts, scripts, outlines, and interviews featuring student life, academics, athletics, faculty expertise, alumni success, and institutional priorities. Translate marketing goals and complex topics into engaging visual narratives aligned with Wheaton’s brand and messaging.

Video Production and Technical Execution 25%

Capture and edit compelling short- and long-form video for studio and on-location projects. Operate video, audio, and lighting equipment; combine footage, sound, and motion graphics into polished content. Produce vertical and horizontal formats, ensuring strong visual quality, clear audio, accurate captions, and accessible digital communications consistent with ADA and WCAG standards.

Digital Content and Audience Engagement 15%

Create and adapt content for Instagram, TikTok, YouTube, LinkedIn, Facebook, the college website, digital advertising, landing pages, and email. Work with channel owners on publishing and performance optimization. Follow platform trends, audience behaviors, and emerging formats to test fresh approaches that strengthen engagement and expand Wheaton’s reach.

Photography and Campus Coverage 10%

Capture photography for campus events, student experiences, athletics, visiting dignitaries, faculty and staff headshots, and campus imagery. Proactively seek out meaningful moments and stories that keep Wheaton’s content library fresh. Edit and prepare photographs for use across institutional communications and marketing channels.

Production Process and Asset Management 15%

Manage projects from pre-production planning and scheduling through filming, editing, review, and final delivery. Balance deadlines and competing priorities with careful attention to detail. Organize, tag, archive, and maintain video and photography in the college’s digital asset management system for efficient access and long-term use. Evaluate emerging production tools and responsible uses of AI to improve quality and workflow.

Creative Collaboration and Partner Coordination 10%

Collaborate with directors, writers, social media producers, web colleagues, and campus partners to develop content supporting recruitment, enrollment, advancement, and brand awareness. Contribute ideas in creative planning and brainstorming. Coordinate student content creators, freelancers, photographers, videographers, and consultants as needed, providing creative direction and production oversight.

Other Duties

Performs all other duties and responsibilities as assigned or directed by the supervisor. This may include attendance of and participation in required training for the role.

Minimum Qualifications

Bachelor’s degree in Film, Video Production, Digital Media, Communications, Marketing, or a related field and 5–10 years producing video-first digital content in a creative, agency, higher education, or in-house marketing environment or equivalent combination of education and experience is preferred.

Strong visual storytelling instincts and the ability to turn ideas and complex topics into engaging, audience-focused content.
Knowledge of social media content strategy, platform best practices, audience behaviors, and digital content trends.
Ability to develop concepts and scripts, conduct interviews, and help participants feel comfortable on camera.
Ability to manage multiple projects, meet deadlines, and maintain quality throughout production.
Strong collaboration and communication skills, including providing creative direction to student creators and external partners.
Knowledge of brand consistency, digital accessibility, and organizing media assets for future use.
Occasional evening and weekend work to support major campus events, admissions programs, athletics, commencement, and other institutional activities.

Preferred Qualifications

Occasional evening and weekend work to support major campus events, admissions programs, athletics, commencement, and other institutional activities.

Compensation and Benefits

To attract and retain the most talented individuals, Wheaton College maintains a flexible and competitive staff compensation and benefits program.

When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.

The anticipated hiring or recruitment range for this position is $70-80K. The actual salary offered will be commensurate with the qualifications, education and experience of the candidate hired.

Physical Demands

Being on your feet for long periods during events, carrying equipment, setting up and breakdown of video shoots.

ADA Statement

Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Eeo Statement

Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups.

Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.

Posting Date

10/09/2026

Open Until Filled

Yes

Contact(s)

Office of Human Resources

Contact Phone/Extension

508-286-8206

Contact Email

careers@wheatoncollege.edu

Supplemental Questions

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