Strategic Social and Digital Content Lead

Carleton; Northfield, Northern (MN, KY); Hybrid; USD 77,000 - 80,000; Full time

Benefits offered by this job

403(b) retirement plan

Medical/dental/vision/LTD insurance

Paid time off

Employee Assistance Program (EAP)

Dependent tuition program

Job summary

Carleton College is seeking a Social & Digital Content Manager to elevate the college’s visibility and brand through strategic social media leadership. The role focuses on authentic digital spaces, short-form storytelling, and serving as a primary digital steward across audiences including students, families, alumni, and community members.

The position also entails copy editing for marketing materials, writing for priority pages, and overseeing student content producers.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or public relations; or other BA with relevant experience.
• 5+ years of full-time experience in social media and content production with institutional voice.
• Experience creating short-form videos for social media channels.
• Must demonstrate judgment, attention to detail, and strong written/verbal skills.

Responsibilities

• Develop and administer a college-wide social media strategy and content plan engaging key audiences.
• Manage day-to-day operations of Carleton’s official channels (Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube, LinkedIn).
• Create content for official channels and respond to users.
• Produce short-form video content for TikTok, Reels, and Shorts in line with brand messaging.
• Monitor media mentions and publish a weekly listening report for the President’s Cabinet.
• Collaborate with the VP for Communications on timely issues and messaging.
• Stay current with trends, measure performance, and advise on new tools.

Skills

Social media

Content production

Video content

Copy editing

Copywriting

Editorial guide

Team leadership

Community engagement

Education

Bachelor's degree in communications/marketing/journalism/public relations

Tools

WordPress

Canva

Job description

Carleton College is seeking a Social & Digital Content Manager to elevate the college’s visibility and brand through strategic social media leadership. The role focuses on authentic digital spaces, short-form storytelling, and serving as a primary digital steward across audiences including students, families, alumni, and community members.

The position also entails copy editing for marketing materials, writing for priority pages, and overseeing student content producers.