Digital Marketing Manager

The Chronicle Of Higher Education, Inc.; Norton (MA); On-site; USD 72,000 - 82,000; Full time

Job summary

Wheaton College in Norton, MA seeks a Digital Marketing Manager to develop and lead the college’s digital marketing strategy, aligning content with strategic pillars. This role oversees ads, social platforms, and a student team, while partnering with the Creative Director on branded video content and analytics reporting for senior leadership.

The position combines data-driven thinking with creative execution, working across Admissions, Athletics and Advancement for impact and alignment with

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5-7 years of digital marketing, social media, or related experience.
• Experience supervising staff or student workers preferred.

Responsibilities

• Lead digital ad campaign strategy and execution with paid social and optimization.
• Manage institutional social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Own analytics and reporting across digital channels for senior leadership.
• Direct a team of student social media interns to produce timely content.
• Optimize copy-based content for AI/LLM search discoverability with content teams.

Skills

Social media strategy

Analytics GA4

Paid social advertising

Written communication

Project management

Staff supervision

Education

Bachelor's degree in Marketing, Communications or Business

Tools

GA4

Job description

Wheaton is a leading private, coeducational, liberal arts collegeof 1800 students located in Norton, MA and within easy commuting distance of Boston and Providence.

Job Type: Full-Time

Staff Term: 12 Months

Staff Work Schedule (hours/dates): M-F, 8:30-4:30

The Digital Marketing Manager is responsible for developing and leading the College’s digital marketing strategy, ensuring content and channel decisions align with Wheaton’s strategic pillars and divisional priorities. This role manages the College’s advertising campaigns, social media platforms, oversees a team of student social media interns, and partners closely with the Creative Director on branded social video content. The manager also owns analytics and reporting across digital and social channels, using data (including GA4) to inform strategy and demonstrate impact to senior leadership. This is a strategic and hands-on role, combining data-driven thinking with creative execution, and requires close collaboration across divisions including Admission, Athletics and Advancement.

• Leads digital ad campaign strategy and execution, including paid social advertising, A/B testing and other optimization techniques, audience research (keyword insights, demographics, and behavior), and overall digital marketing strategy in alignment with the College’s strategic pillars and divisional priorities
• Manages the College’s institutional social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms), overseeing content that reflects strategic priorities and institutional goals
• Owns analytics and reporting (including GA4) across social and digital channels, translating performance data into actionable insights and strategic recommendations for senior management
• Manages and directs a team of student social media interns, guiding them to produce timely, trend-responsive content
• Optimizes copy-based content elements (e.g., YouTube metadata, video descriptions, web copy) for AI/ LLM search discoverability, in partnership with the Creative Director and content team
• Collaborates with the Creative Director and video-focused student team to plan and produce branded social video content, ensuring consistency across channels
• Monitors social media and relevant community channels (e.g., parent groups) for negative mentions or emerging issues, maintains ongoing tracking, and escalates potential crises to the Vice President and Director per established protocol

Minimum Qualifications:

Degree: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: 5-7 years of experience in digital marketing, social media, or a related field, including experience managing content strategy and/or supervising staff or student workers. Candidates with strategic and supervisory experience are strongly preferred over candidates who meet only the years-of-experience threshold.

• An equivalent combination of education and experiecne may be substituted.

Skills:

• Strong understanding of social media platforms, content strategy, and digital marketing best practices
• Working knowledge of analytics tools, including GA4; ability to translate data into actionable recommendations
• Experience with paid social advertising and campaign optimization
• Excellent written and verbal communication skills, with the ability to create compelling content and clear reports for senior leadership
• Strong project management skills and ability to manage multiple priorities and deadlines
• Experience supervising or mentoring staff or student workers preferred

Preferred Qualifications:

Compensation and Benefits

To attract and retain the most talented individuals, Wheaton College maintains a flexible and competitive staff compensation and benefits program.

When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.

The anticipated hiring or recruitment range for this position is $72-82K. The actual salary offered will be commensurate with the qualifications, education and experience of the candidate hired.

Physical Demands

ADA Statement: Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Eeo Statement

Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups.

Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.