Digital Marketing Manager

DICK'S Sporting Goods, Inc.; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

DICK’S Sporting Goods is seeking a Marketing Analytics and Channel Strategist to own strategy and execution across paid search, SEO, email and marketing automation. You will partner with Merchandising and Technology to enhance product content for SEO and customer experience, and manage a comprehensive asset library for campaigns.

You will lead channel roadmaps, run test-and-learn plans, and drive cross-functional projects while maintaining budgets and forecasts.

Qualifications

• Bachelor's degree in Marketing, Mathematics, or related field.

Responsibilities

• Execute the basics: own the strategy and execution of paid search, SEO, email and marketing automation channels to meet goals.
• Partner with Merchandising and Technology to optimize product descriptions and eCommerce content for SEO.
• Develop and maintain an organized asset library for marketing initiatives.
• Develop and maintain channel roadmaps and test-and-learn plans.
• Lead large-scale projects to drive positive change across channels.
• Maintain reporting, budgets and forecasts.
• Champion our ABM strategy across channels to drive incremental revenue for existing accounts.
• Serve as subject matter expert on marketing tech and data integrations for personalization and segmentation.
• Maximize opportunities with Marketing tech (Salesforce, Data Cloud, MuleSoft, Commerce Cloud) and own long-term planning.

Skills

Analytics

Programmatic

Affiliate

Salesforce

Pardot

PPC

Education

Bachelor's Degree in Marketing or related

Master’s Degree preferred

Tools

Google Marketing Platform

Salesforce Pardot

Salesforce CRM

Salesforce Commerce Cloud

Data Cloud

MuleSoft

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team,

OVERVIEW: Job Duties & Responsibilities

• Execute the Basics Own the strategy and execution of the paid search, SEO, email and marketing automation channels to ensure channel goals are met and align with company initiatives
• Partner with Merchandising and Technology to ensure product descriptions and eCommerce content enhance the customer experience and SEO optimization
• Develop and maintain an organized asset library for marketing initiatives
• Develop and maintain channel roadmaps and test and learn plans
• Lead large-scale projects to affect positive change in all channels
• Develop and enhance strategic partnerships with internal teams
• Maintain reporting, budgets and forecasts
• Fund Our Future Champion our Account-Based Marketing strategy from end-to-end across all channels, driving incremental revenue through new leads and new sales opportunities for existing accounts
• Serve as A.D. STARR’s subject matter expert on marketing technology and data integrations that drive personalization, segmentation and dynamic content
• Maximize opportunities and efficiencies with available technology (Salesforce Account Engagement, Sales/Service Cloud, Data Cloud, Agentforce, Commerce Cloud, MuleSoft) while also owning the long-term vision and planning of marketing technology at A.D. STARR
• Create and maintain campaign attribution reporting, adapting data structure and reportability as the business changes over time
• Power of Opinion Educate internal teams on A.D. STARR marketing initiatives in an effort to ensure all cross-functional partners understand the “B2B” use case and who our target market is.
• Keep up with industry best practices through networking, webinars, trainings, etc. and communicating learnings to the team
• Teammate Development Build effective teams that apply their diverse skills and perspectives to achieve common goals.
• Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality.
• Provide direct reports with timely and regular feedback to support teammate development/ growth in role.
• Develop talent on your team to meet both their career goals and the organization’s goals
• Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
• Drive the talent selection process in alignment with the company’s talent philosophy for open direct reporting positions; Ensure all direct reports are appropriately trained and on-boarded.
• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Mathematics, or related field
• Master’s Degree preferred
• 5-7 years experience in Analytics, Programmatic, Affiliate, Management
• Microsoft Outlook, Word, Excel, PowerPoint
• Google Marketing Platform
• Salesforce Account Engagement/Pardot, Salesforce CRM, Salesforce Commerce Cloud

VIRTUAL REQUIREMENTS:

• At DICK’S, we thrive on innovation and authenticity.
• That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
• To ensure a smooth and secure experience, please note the following:
• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.
• If you have any questions or need accommodations, we’re here to help.
• Thanks for helping us keep the process fair and secure for everyone!

ACHIEVING SUCCESS AT DICK’S SPORTING GOODS

Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.