Digital Marketing Manager: Email & Growth Automation

Zalando SE; United States; Hybrid; USD 51,000 - 73,000; Full time

Benefits offered by this job

Employee shares program

Discounts on Zalando family products

Volunteer days

Hybrid working in Germany/UK

Job summary

Tradebyte, an independent Zalando Group company, is seeking a Digital Marketing Manager to lead email marketing and customer journeys using SFMC. You will craft engaging B2B email content, manage campaigns, and optimize landing pages with WordPress and GA analytics.

The role collaborates across channels and supports digital initiatives, with a hybrid model in Germany or the UK. Strong SFMC experience and copywriting skills are essential; familiarity with Salesforce Sales Cloud is a plus.

Qualifications

• Hands-on SFMC experience is mandatory.
• Proven ability to write clear, engaging email content for B2B audiences.
• Experience with WordPress landing pages and campaign tracking using Google Analytics.

Responsibilities

• Own the execution and strategy of our email marketing and customer journeys.
• Write compelling email copy and subject lines for B2B audiences.
• Support campaign setups, landing pages, and website administration for conversion tracking.

Skills

SFMC

Copywriting

Email marketing

Campaign management

Google Analytics

WordPress

LinkedIn marketing

Tools

Salesforce Marketing Cloud (SFMC)

WordPress

Google Analytics

LinkedIn

Job description

Tradebyte, an independent Zalando Group company, is seeking a Digital Marketing Manager to lead email marketing and customer journeys using SFMC. You will craft engaging B2B email content, manage campaigns, and optimize landing pages with WordPress and GA analytics.

The role collaborates across channels and supports digital initiatives, with a hybrid model in Germany or the UK. Strong SFMC experience and copywriting skills are essential; familiarity with Salesforce Sales Cloud is a plus.