Growth-Focused Digital Marketing Manager

Businessyield; United States; On-site; USD 104,678 - 138,512; Full time

Job summary

Businessyield is seeking a Digital Marketing Manager to lead cross‑channel strategies, optimize funnels, and drive measurable growth. You will design campaigns across SEO/SEM, email, social, and display, while refining landing pages and user experiences to boost conversions.

Ideally you bring data‑driven insight, analytics proficiency, and hands‑on experience with Google Ads, GA, and major analytics suites to advance ROI and KPI outcomes for the company.

Qualifications

• BS/MS in marketing or related field.
• Experience managing SEO/SEM, email, social media, and display advertising campaigns.
• Creative ability to target audiences and produce engaging digital ads.
• Expertise in landing page and funnel optimization.
• Proficiency with A/B and multivariate testing.
• Strong grasp of web analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.
• Knowledge of ad serving tools such as DART and Atlas.
• Solid understanding of building and optimizing Google AdWords campaigns.
• Data‑driven analytical abilities.

Responsibilities

• Plan and run all digital marketing strategies, including SEO/SEM, email, social media, and display advertising.
• Build and manage social media accounts.
• Measure and report on performance against ROI and KPI goals.
• Identify trends and implement new ideas to enhance spend efficiency and performance.
• Develop innovative growth tactics and lead conversion tests and experiments.
• Collaborate with internal teams to create landing pages and improve user experience.
• Analyze customer journey across all channels and user touchpoints.
• Set up conversion tracking and optimize funnels.
• Partner with external vendors and evaluate new tools.
• Provide strategic insight and thought leadership where appropriate.

Skills

SEO/SEM management

Email marketing

Social media

Display advertising

A/B testing

Web analytics

Ad platforms

Google Ads

Data-driven analytics

Education

BS/MS in marketing

Tools

Google Analytics

NetInsight

Omniture

WebTrends

DART

Atlas

Google AdWords

Job description

Businessyield is seeking a Digital Marketing Manager to lead cross‑channel strategies, optimize funnels, and drive measurable growth. You will design campaigns across SEO/SEM, email, social, and display, while refining landing pages and user experiences to boost conversions.

Ideally you bring data‑driven insight, analytics proficiency, and hands‑on experience with Google Ads, GA, and major analytics suites to advance ROI and KPI outcomes for the company.