Digital Marketing Manager - Coatings, Inks & Adhesives

ChemPoint; Bellevue (WA); Hybrid; USD 98,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Vision benefits

Dental coverage

Retirement plan

Paid time off

Job summary

ChemPoint in Bellevue, WA is seeking a Digital Marketing Manager for Coatings, Inks, & Adhesives to develop and execute customer‑facing strategic marketing plans with suppliers and product management.

This role drives traditional and digital campaigns to maximize new business, leveraging CRM data, SEO insights, and cross‑functional collaboration with product and sales teams in a hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Chemistry or related field or equivalent work experience.
• 5+ years in strategic marketing, product management, or related commercial roles.
• Experience in coatings, inks, or adhesives industries preferred.

Responsibilities

• Translate business priorities into targeted marketing strategies by industry and customer segment.
• Define target markets, applications, and account lists using market data and CRM insights.
• Develop market insights, create content, and execute multi‑channel campaigns to drive demand.
• Monitor performance using analytics and optimize campaigns for leads and revenue.

Skills

Strategic marketing

Product management

Market analysis

CRM data

SEO/content marketing

Digital campaigns

Lead generation

Stakeholder collaboration

Presentation skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Chemistry

Bachelor’s degree in Chemical Engineering

Bachelor’s degree in Materials Science

Tools

CRM tools

Microsoft Excel

SEO/SEM tools

Job description

We value passion, energy, and enthusiasm to ignite transformation in our industry.

Start your career journey with ChemPoint! Be part of our team that is transforming the chemical, ingredient, and industrial finished products industry.

Primary Purpose

The primary purpose of the Digital Marketing Manager, Coatings, Inks, & Adhesives (CIA) is to develop, execute, and report on customer‑facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.

Success in this role requires prior marketing experience within the coatings, inks, and adhesives or similar industry, including familiarity with formulation‑driven products, supplier collaboration, and customer decision‑making.

What You’ll Do

• Partner with Product Managers, Industry Managers, Market Developers, Business Development, Technology, and supplier partners to translate business priorities into targeted marketing strategies by industry, product line, application, and customer segment.
• Define priority customer segments, target markets, applications, and account lists using market research, supplier input, CRM data, SEO/AEO insights, and sales funnel performance.
• Develop market insights, create technical and commercial content, execute multi‑channel campaigns, and leverage performance data to drive demand generation and new business growth.
• Plan and execute strategic marketing plans that increase product demand, enhance supplier and brand visibility, generate qualified leads, and support new business development.
• Create supplier‑facing presentations and performance reports that connect market insights to business recommendations.
• Utilize CRM and analytics tools to monitor impressions, website traffic, keyword rankings, conversion rates, marketing leads, sales leads, opportunities, and revenue outcomes.
• Identify root causes of funnel performance changes and recommend corrective actions for underperforming products, campaigns, content, or market segments.
• Perform other related duties as assigned.

What You’ll Need

• Bachelor’s degree from an accredited four‑year institution in Marketing, Business, Chemistry, Chemical Engineering, Materials Science, or a related technical field; equivalent work experience will also be considered.
• 5+ years of experience in strategic marketing, product management, technical sales, market analysis, or a related commercial role.
• Preferred: 3+ years of experience supporting the coatings, inks, and/or adhesives formulation industries in a technical, commercial, or business capacity.
• Strong proficiency with PC and Windows operating systems.
• Advanced knowledge of Microsoft Office Suite, particularly Excel.
• Experience developing and executing marketing strategies across digital channels, including SEO, content marketing, email marketing, paid media, social media, and web platforms.
• Strong analytical and problem‑solving skills with the ability to navigate complex business challenges and identify practical solutions.
• Excellent written, verbal, presentation, and active listening skills.
• Ability to adapt communication and working style to effectively collaborate with diverse stakeholders and cross‑functional teams.
• Knowledge of marketing strategy development and the execution of both short‑term tactical initiatives and long‑term growth plans.
• Ability to interpret market, customer, and sales data to identify trends, opportunities, and areas for improvement.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast‑paced environment.

Where You’ll Work

This is a hybrid role based in Bellevue, WA.

Pay and Benefits

• The salary range for this position is $98,000 – $135,000 annually.
• The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.
• Available employee benefits include health, vision, dental coverage, along with industry‑leading retirement and time off programs.

We are ChemPoint. We are fanatical about every customer and supplier interaction and dedicated to reaching customers and delivering actionable insights to enable producer success. We’re the leader in the marketing, sales, and distribution of specialty and fine chemicals. ChemPoint represents over 70 suppliers and 220 product lines in North America, Latin America, the Middle East, and Africa.

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.

ChemPoint supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe!

We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities.

ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you require a reasonable accommodation due to a disability during the hiring process, please contact us at [e-mail].

ChemPoint does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms (collectively Recruiting Firms). Recruiting Firms must enter into a Master Services Agreement (MSA) with ChemPoint prior to submitting any information relating to a potential candidate. All searches must be initiated by ChemPoint's Talent Acquisition team and candidates must be submitted via Applicant Tracking System (ATS) by approved vendors who have been expressly requested to make a submission for a specific job opening. No placement fees will be paid to any firm unless the aforementioned conditions have been met. Contacting our hiring managers directly is prohibited.