Digital Marketing Manager at J. Gibson Mcilvain White Marsh, MD

Comunidade Metodista; White Marsh (MD); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health/Dental/Vision

401(k) Plan

Life Insurance

Disability Insurance

Paid Holidays/Vacation/Sick

Job summary

J. Gibson McIlvain in White Marsh, MD is seeking a hands-on Digital Marketing Manager to own day-to-day digital operations and content production for our lumber and millwork products.

The role blends WordPress management, SEO, and creative execution in Adobe CC with collaboration across sales and product teams. You’ll plan campaigns, optimize the website, build email programs, and produce print-ready collateral, while staying onsite in an industrial environment.

Qualifications

• WordPress site administration and content publishing.
• Practical SEO knowledge (on-page + basic technical) and familiarity with Google Search Console & GA4.
• Email marketing experience with list management, segmentation, and campaign reporting.
• Adobe Creative Cloud tools for producing collateral (Illustrator, Photoshop, InDesign).
• Strong writing/editing for web and email content.
• Onsite work in an industrial/lumber environment.

Responsibilities

• Maintain and update WordPress site (content updates, plugin/theme maintenance, basic HTML/CSS where needed).
• Own on-page SEO: metadata, schema, internal linking, image optimization, and content performance tracking.
• Run regular technical SEO checks and implement fixes.
• Plan and execute content updates for product pages, case studies, and learning resources.
• Build and send email campaigns; manage audience segments and list hygiene.
• Set up A/B tests and report performance metrics.
• Create/refresh sales sheets, spec sheets, installation guides, event graphics, and social assets in Adobe CC.
• Ensure brand consistency across digital and print; prepare files for vendor-ready production.
• Measure and report KPIs across web, search, and email; translate insights into backlog.
• Create dashboards for stakeholders; document experiments and learnings.
• Partner with sales, product/finished goods, and millwork teams to gather inputs and visuals.
• Support event/trade show prep with signage and follow-up campaigns.

Skills

WordPress

SEO

Email Marketing

Adobe CC

Content Writing

Onsite Work

Tools

GA4

Google Search Console

HTML/CSS basics

Job description

Digital Marketing Manager job at J. Gibson Mcilvain. White Marsh, MD. J. Gibson McIlvain Company has been providing high quality wood products since 1798 and is a trusted and well-known name and hardwood authority in the lumber business. As the Importer of Record, Lumber yard, and Architectural Millwork House we have total quality control throughout the entire supply chain from the forest anywhere in the world all the way to your job site. With centuries of experience, we are a powerful supplier of both domestic and imported, exotic hardwood lumber such as Teak, Sapele, Genuine Mahogany, Black Walnut, and Ipe. J. Gibson McIlvain is more than just materials and with our comprehensive architectural millwork facility, we offer custom millwork services from interior trim and cabinetry to exterior siding, pergolas, and furniture.

JOB SUMMARY

We ’ re expanding our marketing team and adding a hands‑on Digital Marketing Manager who will own day‑to‑day digital operations and content production that drives awareness and demand for our lumber and millwork products. This role blends technical site maintenance (WordPress + SEO) with creative execution (email marketing + collateral creation in Adobe CC). You’ll thrive here if you’re a self‑starter who enjoys rolling up your sleeves, collaborating with sales and product teams, and bringing practical, measurable improvements to our digital footprint. A love of wood and woodworking will go a long way here but not necessary. This position is an on site role, located in White Marsh, MD with routine time in the yard/millwork areas to gather product information and visuals (personal protective equipment provided where required).

ESSENTIAL DUTIES AND RESPONSIBILITIES

Website & SEO

• Maintain and update our WordPress site (content updates, plugin/theme maintenance, basic HTML/CSS where needed).
• Own on-page SEO: metadata, schema, internal linking, image optimization, and content performance tracking.
• Run regular technical SEO checks (crawl health, index coverage, site speed/Core Web Vitals) and implement fixes.
• Plan and execute content updates that support product pages, case studies, and learning resources for customers.

Email Marketing

• Build and send email campaigns (newsletters, product updates, promotions); manage audience segments and list hygiene.
• Set up A/B tests, automate drips where appropriate, and report performance (deliverability, open/click rates, conversions).

Marketing Collateral (Adobe CC)

• Create/refresh sales sheets, spec sheets, installation guides, event graphics, and social assets using Adobe Illustrator, Photoshop, and InDesign.
• Ensure brand consistency across digital and print; prepare files for vendor‑ready production.

Analytics & Reporting

• Measure and report weekly/monthly KPIs across web, search, and email; translate insights into backlog priorities.
• Create simple dashboards for stakeholders; document experiments and learnings.

Cross‑Functional Collaboration

• Partner with sales, product/finished goods, and millwork teams to gather inputs, source photography, and ensure accurate product positioning.
• Support event/trade show prep with signage, booth graphics, and follow‑up campaigns.

SKILLS & QUALIFICATIONS

We ’ re open to two talent profiles:

• Recent graduates with a self‑starter, enthusiastic personality and demonstrable projects/internships in digital marketing.
• Early‑career marketers (1–5 years) with hands‑on experience in website management, SEO, email, and Adobe CC.

Must-Haves

• WordPress site administration and content publishing; comfort with basic HTML/CSS.
• Practical SEO knowledge (on-page + basic technical) and familiarity with Google Search Console & GA4.
• Email marketing experience (any reputable ESP); list management, segmentation, and campaign reporting.
• Adobe Creative Cloud: Illustrator, Photoshop, InDesign—capable of producing press‑ready collateral.
• Strong writing/editing for web and email; ability to translate technical product info into customer‑friendly content.
• Organized, proactive, and comfortable working onsite in an industrial/lumber environment.

Nice‑to‑Haves

• Experience with schema/structured data and site speed optimization.
• Familiarity with keyword research and content planning.
• Basic photography/videography (yard, product, install photos).
• Experience coordinating print vendors and file handoff.

COMPANY BENEFITS

• Eligibility effective on the first day of the month following 60 days of continuous employment
• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan, company matches up to 10% of employee contributions
• Company paid Life Insurance Policy; value is twice the employee’s salary with a cap at $150,000.00
• Company paid Short‑and‑Long‑Term Disability Policy; pays 60% of your salary while you are unable to work
• Paid Holidays, Vacation and Sick time

PAY RANGE

$60,000 - $75,000 salary based on experience

J. Gibson McIlvain is an equal opportunity employer. We are committed to the principle of equal employment opportunity for all employees and to providing a work environment free from discrimination and harassment. All employment decisions at J. Gibson McIlvain are based on business needs, job requirements, and individual qualifications without regard to race, color, gender, religion, age, national origin, veteran status, marital status, sexual orientation, physical or mental disability, genetics or any other characteristic protected by applicable law, provided the employee can perform the essential functions of the job.