Director of Marketing & E-commerce

L. Rose Recruiting; Winter Park (FL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Professional development budget

Open vacation policy

Shop access to Microjig’s woodworking?

Office snacks and beverages

Job summary

Microjig is seeking a Director of Marketing & E-commerce to unify marketing strategy and drive growth across Microjig.com, Amazon, Home Depot.com, and TikTok Shop. You will lead messaging, product launches, and paid media while remaining hands-on and AI-forward, shaping campaigns and content with an emphasis on results.

The role is on-site in Winter Park, Florida, with a team of contractors and partners, and a focus on practical processes and revenue growth.

Qualifications

• Proven track record of growing an e-commerce or consumer brand and turning marketing strategy into measurable business results.
• Strong hands-on experience with Shopify and a solid understanding of e-commerce fundamentals.

Responsibilities

• Bring the brand message together across channels.
• Grow e-commerce revenue for Microjig.com, Amazon, Home Depot.com, and TikTok Shop.
• Own paid media strategy and execution, including planning, management, optimization, and performance analysis.

Skills

E-commerce growth

Shopify

Paid media

Team leadership

AI marketing tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

AI tools

Job description

Love building brands and growing e-commerce businesses? Here's an opportunity to make a real impact.

We’re partnering withMicrojig, a woodworking tools and accessories company that develops innovative products to help woodworkers work with greater safety, precision, and control.

We’re looking for aDirector of Marketing & E-commercewho can bring Microjig’s marketing efforts together under a clear, consistent strategy and turn that strategy into action.

This is an opportunity for an experienced marketing leader to take ownership of marketing strategy, strengthen an established consumer brand, and drive growth across multiple e-commerce channels.

This is also adoer-first leadership role. You’ll set the direction, but you won’t operate from the sidelines. You’ll shape messaging, conduct market and customer research, lead paid media efforts, coordinate product launches, and drive revenue growth acrossMicrojig.com, Amazon, Home Depot.com, and TikTok Shop.

You’ll lead a small team and collaborate with contractors and external partners, but you’ll also be directly involved in execution. We’re looking for someone who can move comfortably between strategy and hands-on work, whether that’s managing paid campaigns, analyzing performance, refining messaging, or using AI tools to make quick creative adjustments.

We’re also looking for someone who isAI-forward,a leader who actively explores emerging technologies and finds practical ways to leverage AI to improve marketing effectiveness, streamline workflows, and accelerate execution.

This is anon-site role in Winter Park, Florida.

What you’ll do

• Bring the brand message together.Develop clear, consistent messaging that connects Microjig’s products with woodworkers, DIYers, hobbyists, and professionals across channels.
• Grow e-commerce revenue.Develop and execute strategies to drive profitable growth across Microjig.com/Shopify, Amazon, Home Depot.com, and TikTok Shop.
• Own paid media strategy and execution.Take direct ownership of paid advertising efforts, including campaign planning, management, optimization, creative testing, and performance analysis. Work with external resources when appropriate while maintaining accountability for results.
• Lead product launches.Build a reliable process for bringing new products to market, coordinating messaging, content, creative, e-commerce, email, and promotion.
• Conduct market and customer research.Research competitors, customer behavior, market trends, and growth opportunities to inform positioning, product launches, and marketing decisions.
• Turn strategy into action.Translate marketing goals into clear priorities, projects, and deliverables that the team can execute.
• Stay close to the work.This isn’t a role where everything gets delegated. You’ll actively contribute to campaigns, messaging, e-commerce optimization, reporting, and creative execution, including making quick design adjustments using AI tools when needed.
• Direct content and creative.Work closely with Microjig’s content creator and external resources to develop demonstrations, educational content, campaigns, and creative assets that resonate with customers.
• Improve the customer journey.Strengthen product positioning, product pages, landing pages, merchandising, email, and retention efforts.
• Build better marketing systems.Establish practical processes, launch calendars, reporting, playbooks, and workflows that help the team execute consistently.
• Develop the team.Coach your direct report, give contractors and vendors clear direction, and create accountability around priorities, deadlines, and results.
• Champion AI and innovation.Proactively identify and implement AI tools, automation, and emerging technologies to improve marketing effectiveness, streamline workflows, accelerate execution, and increase team productivity.

What we’re looking for

• A proven track record of growing an e-commerce or consumer brand and turning marketing strategy into measurable business results.
• Strong hands‑on experience withShopifyand a solid understanding of e‑commerce fundamentals.
• Experience marketing across multiple digital commerce channels, ideally including Amazon, TikTok Shop, and/or major retail marketplaces.
• Direct, hands‑on paid media experience, including campaign management, optimization, budget allocation, creative testing, and performance analysis.
• The ability to develop strong positioning and messaging and carry it consistently across campaigns, channels, and product launches.
• Experience conducting market, competitor, and customer research to inform marketing strategy.
• Experience planning and coordinating successful product launches.
• Comfort with the numbers behind growth, including revenue, margins, acquisition costs, conversion, repeat purchases, and profitability.
• Experience directing content creators, designers, agencies, contractors, or other marketing resources.
• Experience managing and developing employees while holding internal and external partners accountable.
• The ability to build practical processes and keep a small team focused on the right priorities.
• An AI‑forward mindset.You actively explore, adopt, and leverage AI tools to improve marketing strategy, content creation, research, analysis, and operational efficiency. You’re excited about emerging technologies and constantly looking for smarter ways to work.
• Adoer‑first leadership style. You’re comfortable setting the strategy, but equally comfortable rolling up your sleeves and executing it.
• Availability to workon‑site in Winter Park, Florida.

Nice to have:

• A genuine interest in or passion forwoodworking, tools, DIY, or the maker community. Familiarity with this industry is a plus, but we’re primarily looking for a strong marketing leader who can learn the audience, understand the products, and build effective strategies to reach customers.

Why join Microjig?

This is an opportunity to take a leadership role in an established consumer brand with significant opportunities for growth.

You’ll have room to bring ideas, shape how Microjig communicates its value, improve how products are brought to market, expand multiple e-commerce channels, and build the team and systems needed for the company’s next stage of growth.

You’ll also join a company that invests in its people, encourages continuous learning and professional development, and values a culture ofownership, accountability, and collaboration.

Compensation & Benefits

Base Salary: $120,000-$130,000 annually, plus an annual performance‑based bonus tied to individual and company results.

Microjig also offers a competitive benefits package, including:

• 100% employer‑paid health insurance
• 401(k) with company match
• Professional development and coaching budgetto support continued learning and career growth
• Open vacation policyplus 9 paid company holidays
• Access to Microjig’s woodworking shop for personal projects
• Additional office perks, including complimentary snacks and beverages