Digital Marketing Manager

Cake Craft Company; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Build and lead a marketing department

Work directly with the UK leadership

Hands-on exposure to UK and intl. e‑c­

Clear career progression

Job summary

Cake Craft Co. is seeking an experienced Digital Marketing Manager (E-commerce) to build and lead the digital marketing department. You will own strategy, guide SEO, email, content, influencer initiatives, and manage paid ads agencies, all in a hands-on leadership capacity.

You will drive revenue growth across channels, coordinate seasonal campaigns, and report on KPIs such as ROAS, CAC, and organic traffic, working with the UK leadership team in a fully remote setup.

Qualifications

• 7+ years in digital marketing, preferably in e-commerce or D2C.
• 3+ years in a leadership or managerial role.
• Strong hands-on experience with Klaviyo.
• Proven track record of scaling an e-commerce/D2C brand with measurable revenue growth.
• Experience managing paid ads agencies across Meta and Google.
• Working knowledge of GA4, Google Search Console, SEMrush, and Ahrefs.
• Experience using AI-powered marketing and automation tools.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute the digital marketing strategy aligned with revenue and growth targets.
• Oversee paid ads agencies (Meta, Google), set budgets and targets, and hold them accountable for ROAS.
• Lead email marketing strategy on Klaviyo (flows, segmentation, automation).
• Own the marketing calendar, content planning, and campaign execution across all channels.
• Plan seasonal campaigns, product launches, and influencer programmes.
• Align SEO, content, email, social, paid, and influencer activity into one coordinated plan.
• Build team structures, workflows, reporting systems, and performance standards.
• Track and report on KPIs including revenue, ROAS, CAC, organic traffic, and email revenue.

Skills

Leadership experience

Strategic thinking

Communication

Stakeholder management

E-commerce/D2C expertise

Tools

Klaviyo

GA4

Google Search Console

SEMrush

Ahrefs

Meta Ads Manager

Google Ads

Shopify

AI marketing tools

Job description

Digital Marketing Manager (E-commerce) Remote | UK Company

About the Company
Cake Craft Co. is one of the UKs leading online retailers of cake decorating supplies, baking tools, partyware, and celebration products. Were building a best-in-class digital marketing team to drive our next phase of growth.

About the Role
We're looking for an experienced e-commerce marketer to build and lead our digital marketing department from the ground up. Youll own the overall strategy, lead specialists across SEO, content, email, influencer, and creative, and manage our paid ads agencies. This is a hands-on leadership role working closely with our UK leadership team.

Key Responsibilities

• Develop and execute the digital marketing strategy aligned with revenue and growth targets
• Oversee paid ads agencies (Meta, Google), set budgets and targets, and hold them accountable for ROAS
• Lead email marketing strategy on Klaviyo (flows, segmentation, automation)
• Own the marketing calendar, content planning, and campaign execution across all channels
• Plan seasonal campaigns, product launches, and influencer programmes
• Align SEO, content, email, social, paid, and influencer activity into one coordinated plan
• Build team structures, workflows, reporting systems, and performance standards
• Track and report on KPIs including revenue, ROAS, CAC, organic traffic, and email revenue

Requirements

• 7+ years in digital marketing, preferably in e-commerce or D2C
• 3+ years in a leadership or managerial role
• Strong hands-on experience with Klaviyo
• Proven track record of scaling an e-commerce/D2C brand with measurable revenue growth
• Experience managing paid ads agencies across Meta and Google
• Working knowledge of GA4, Google Search Console, SEMrush, and Ahrefs
• Experience using AI-powered marketing and automation tools
• Excellent communication and stakeholder management skills

Good to Have

• Experience marketing to UK or international customers
• Shopify experience
• Background in food, baking, craft, gifting, or consumer products

Work Details

• Fully remote, full-time
• Must be comfortable working UK business hours (approx. 2:30 PM – 11:00 PM IST)

Why Join Us

• Build and lead a marketing department from scratch with full ownership
• Work directly with the UK leadership team
• Gain hands-on experience in the UK and international e-commerce market
• Clear career progression as the business grows