Digital Marketing Manager

Liveforce; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Liveforce is seeking a dynamic Digital Marketing Manager to lead our marketing efforts and grow our brand online. You will develop, implement, and manage campaigns that promote our products and services, driving brand awareness and customer acquisition.

You will oversee SEO/SEM, email marketing, social media, and display advertising, while collaborating with teams to optimize landing pages and the user experience, and to measure ROI across channels.

Qualifications

• Bachelor’s degree in marketing or related field.
• Proven experience managing SEO/SEM, email, social media, and display campaigns.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and execute digital marketing plans to meet company objectives.
• Manage SEO/SEM, email, social media, and display campaigns.
• Design and maintain social media presence across channels.
• Measure ROI and KPIs, report performance.
• Collaborate with teams to optimize landing pages and UX.

Skills

Digital marketing

SEO/SEM

Email marketing

Social media

Display advertising

Landing pages

Analytics

Education

Bachelor's degree in marketing

Tools

Google Analytics

Omniture

WebTrends

Google AdWords

NetInsight

Job description

Description

At Liveforce, we are seeking a creative and strategic Digital Marketing Manager to lead our marketing efforts and help us grow our brand's presence online. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquisition of customers.

Key Responsibilities

• Develop and execute digital marketing plans that will achieve company objectives and enhance brand presence.
• Manage and oversee various digital marketing channels such as SEO/SEM, email marketing, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across all digital channels.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Bachelor’s degree in marketing or a related field.