Digital Marketing Manager

Kula Example; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

showcase in San Francisco is seeking a Digital Marketing Manager to lead brand awareness, lead generation, and customer acquisition through multi-channel campaigns. The senior role requires 4+ years of experience in digital marketing, collaborating with cross-functional teams to implement data-driven strategies that drive business growth.

You will optimize ROI, manage budgets, and report KPIs to leadership, applying SEO/SEM, Google Ads, social ads, and marketing automation tools to stay ahead of

Qualifications

• Proven track record in SEO/SEM, Google Ads, and social platforms.
• Experience with marketing automation tools (HubSpot, Marketo).
• Strong analytics and A/B testing to optimize ROI.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns.
• Optimize campaigns for ROI with data-driven insights.
• Manage marketing budget and KPIs reporting to leadership.
• Collaborate with sales to align on lead gen and customer acquisition.
• Stay updated on digital marketing trends and best practices.

Skills

SEO/SEM

Google Ads

Social media ads

Marketing automation

Analytics

A/B testing

Content creation

Communication

Tools

HubSpot

Marketo

Job description

About: As a Digital Marketing Manager at showcase, you will play a critical role in driving brand awareness, lead generation, and customer acquisition through the planning and execution of multi-channel digital campaigns.

This is a senior-level position that requires at least 4 years of experience in digital marketing. You will work closely with cross-functional teams to develop and implement effective digital marketing strategies that drive business growth.

Requirements: A proven track record of expertise in SEO/SEM, Google Ads, social media advertising, and marketing automation (HubSpot, Marketo) is essential for this role. You must also have strong analytics and A/B testing skills to optimize campaigns for ROI using data-driven insights.

Responsibilities: As a Digital Marketing Manager, your key responsibilities will include:Developing and managing digital marketing strategy across paid and organic channelsOptimizing campaigns for ROI using data-driven insightsManaging marketing budget and reporting on KPIs to leadershipCollaborating with the sales team to ensure alignment on lead generation and customer acquisition goalsStaying up-to-date with the latest digital marketing trends and best practices to continuously improve campaign performanceProviding regular campaign reports to leadership and making recommendations for improvementBuilding and maintaining relationships with key stakeholders, including vendors and partnersIdentifying opportunities for process improvements and implementing changes as neededIn this role, you will have the opportunity to make a significant impact on the company’s digital marketing efforts and contribute to driving business growth. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply.

Skills: To be successful in this role, you will need to have a combination of technical skills and business acumen. Key skills include:SEO/SEM: You must have a deep understanding of search engine optimization and search engine marketing principles and best practices.Google Ads: Experience with Google Ads, including campaign setup, targeting, and optimization, is essential.Social media advertising: You must be familiar with social media advertising platforms, including Facebook and LinkedIn, and have experience creating and executing campaigns that drive results.Marketing automation: Experience with marketing automation platforms, including HubSpot and Marketo, is required.Analytics and A/B testing: You must have strong analytics and A/B testing skills to optimize campaigns for ROI using data-driven insights.Content creation: You must be able to create high-quality, engaging content that resonates with target audiences.Communication: Excellent communication and project management skills are required to collaborate with cross-functional teams and stakeholders.