Digital Marketing Manager

Horizon Labs; Northern (KY); On-site; USD 110,000 - 160,000; Full time

Job summary

Horizon Labs is seeking a senior B2B demand gen/growth leader to own the end-to-end plan across content, SEO, paid, email, and partnerships. You will define ICP, MQL/SQL criteria, and build a unified dashboard (GA4 + CRM) tracking traffic, CVR, CPL, and booked calls.

Responsibilities include site readiness, SEO foundation, paid tests, CRO, nurture sequences, and a reliable pipeline of intro calls with source attribution; two-week sprints and data-driven decisions guide execution.

Qualifications

• 4+ years in B2B demand gen or growth for an agency or SaaS.
• Hands-on SEO and paid (Google Search and LinkedIn) experience with measurable results.
• Strong analytics with GA4, Tag Manager, Search Console and CRM/MA tools.
• Clear copywriting for technical audiences and landing page literacy.
• CRO practice with A/B testing and conversion patterns.
• Working knowledge of a modern CMS (Webflow) and basic HTML/CSS.
• Project management with two-week sprints and async updates.
• Time-zone overlap with Pacific Time or Türkiye time.

Responsibilities

• Own the demand gen plan end to end: goals, channels, budget, experiments, and weekly reporting.
• Build ICP, offers, and messaging with sales; align campaigns and launches.
• Plan and ship content: briefs, outlines, edits; coordinate writers/design; repurpose to LinkedIn, newsletter, and webinars.
• Run SEO: technical fixes, on-page optimization, structured data, internal links, and link-earning outreach.
• Run paid: keyword/audience strategy, ad creative, landing pages, and budgets with tight tracking.
• Drive CRO: test hypotheses, design experiments, analyze results, and roll wins.
• Manage lifecycle: lead scoring, routing, and nurture; enforce speed-to-lead SLAs.
• Build enablement: case studies, one-pagers, slide snippets, and email sequences for sales.
• Maintain data quality: dashboards and tidy CRM hygiene.
• Coordinate freelancers and vendors; keep delivery on a two-week cadence.

Skills

Demand generation

Growth

Analytics

SEO

Paid advertising

Content marketing

Copywriting

CRO

Webflow / CMS

Tools

GA4

Tag Manager

Search Console

CRM / marketing automation

HubSpot or similar

Webflow

HTML/CSS

Job description

Own demand generation for a product development agency. Build repeatable pipeline across content, SEO, paid, email, and partnerships. Turn traffic into qualified intro calls. Ship measurable experiments and lower CAC over time.

Location: United States or Türkiye only. We do not hire outside these countries.

What you'll deliver in your first 90 days

• Pipeline model and baseline: clear ICP, MQL/SQL definitions, and a single dashboard (GA4 + CRM) with traffic, CVR, CPL, and booked-call metrics.
• Site and tracking readiness: GA4, Tag Manager, Search Console, UTM governance, and CRM sync; speed-to-lead automation with SLA <15 minutes.
• Content system: editorial calendar published; 8+ search-driven pieces live (founder stories, case studies, teardown posts), each with a matching CTA and lead magnet.
• SEO foundation: technical audit fixed, internal linking plan, and a priority keyword list with briefs; first rank movements tracked.
• Paid acquisition: launch 2–3 controlled tests (Google Search, LinkedIn). Targets defined and met for CTR, QS, and first CPL; creative and LPs iterated twice.
• CRO: landing page program with A/B tests; form friction reduced; LP conversion ≥3–5% on primary offer.
• Nurture: 3–5-email sequences for cold leads, warm leads, and no-show reschedules; meeting show rate ≥75%.
• Qualified pipeline: consistent flow of ≥12 qualified intro calls/month by day 90, with source attribution.

Responsibilities

• Own the demand gen plan end to end: goals, channels, budget, experiments, and weekly reporting.
• Build and maintain ICP, offers, and messaging with sales; align calendars for campaigns and launches.
• Plan and ship content: briefs, outlines, edits; coordinate writers/design; repurpose to LinkedIn, newsletter, and webinars.
• Run SEO: technical fixes, on-page optimization, structured data, internal links, and link-earning outreach.
• Run paid: keyword/audience strategy, ad creative, landing pages, and budgets with tight UTM tracking.
• Drive CRO: test hypotheses, design experiments, analyze results, and roll wins.
• Manage lifecycle: lead scoring, routing, and nurture; enforce speed-to-lead and follow-up SLAs.
• Build enablement: case studies, one-pagers, slide snippets, and email sequences for sales.
• Maintain data quality: dashboards, source-of-truth metrics, and tidy CRM hygiene.
• Coordinate freelancers and vendors; keep delivery on a two-week cadence.

Requirements

• 4+ years in B2B demand gen or growth for an agency or SaaS, with proof of pipeline created.
• Hands-on SEO and paid (Google Search and LinkedIn) experience with measurable results.
• Strong analytics: GA4, Tag Manager, Search Console, and CRM/marketing automation (HubSpot or similar).
• Clear copywriting for technical audiences; landing page and ad creative literacy.
• CRO practice: A/B testing, statistical basics, and form/conversion patterns.
• Working knowledge of Webflow or a modern CMS; basic HTML/CSS.
• Project management with two-week sprints and async updates.
• Time-zone overlap: minimum 4 hours with Pacific Time or Türkiye time, depending on team.
• Based in the United States or Türkiye.

Nice to have

• Webinar and video content programs.
• SQL basics for ad-hoc checks.
• Domain exposure: marketplaces, healthtech, AI/LLM features, or B2B SaaS.

How we work

• Two-week sprints, weekly growth reviews, and a public experiment log.
• “MVP first” tests with clear kill or scale rules.
• Written decisions > meetings; dashboards are the source of truth.

Horizon Labs builds MVPs, modernizes legacy systems, and integrates complex stacks for startups and SMBs. If you like clear goals, fast tests, and accountable metrics, apply.