Outreach Manager

Horizon Labs; Northern (KY); Sur place; USD 45 000 - 75 000; Plein temps

Résumé du poste

Horizon Labs seeks an experienced outbound SDR/BDR to build scalable prospecting pipelines for B2B SaaS. You will craft short-form copy, refine ICPs, and execute multi-channel sequences while ensuring data quality and deliverability.

You’ll collaborate with founders to hand off qualified leads and maintain CRM hygiene across the lifecycle. The role emphasizes weekly pipeline reviews, MVP-style testing, and strict adherence to SOPs.

Qualifications

• 3+ years in outbound SDR/BDR or growth/outreach for B2B agency or SaaS with measurable meeting-setting results.
• Hands-on with Clay (or equivalent), Apollo, LinkedIn Sales Navigator, and HubSpot (or similar CRM).
• Cold email infrastructure fluency: domains, DNS, DMARC, warmup, throttling, inbox rotation, and deliverability troubleshooting.
• Strong short-form copywriting and personalization skills; clear written communication.
• Data discipline: list hygiene, enrichment, basic analytics in spreadsheets/Looker Studio.
• Organized, reliable, and responsive to SLAs.
• Time-zone overlap: minimum 4 hours with Pacific Time or Türkiye time, depending on team.
• Based in the United States or Türkiye.

Responsabilités

• Define and refine ICPs and lists using Clay, Apollo, and LinkedIn Sales Navigator; verify data and enrich context.
• Write and test short-form copy for emails, LinkedIn messages, and call scripts; run structured experiments.
• Operate sequences end to end: scheduling, warmup, deliverability monitoring, domain rotation, and inbox reputation.
• Personalize at scale using snippets, variables, and fast research; ensure every first touch is relevant.
• Qualify responses, book on calendars, prepare notes, and hand off cleanly to sales/founders.
• Track metrics that matter: delivery, open, reply, positive, meetings, show rate, SQLs; publish a weekly pipeline report.
• Maintain HubSpot hygiene and automation; create tasks, SLAs, and nurture steps for no-shows and not-nows.
• Build and maintain outreach SOPs, templates, and dashboards; automate repetitive work with Make/n8n where safe.
• Ensure compliance with CAN-SPAM/GDPR and internal policies.

Connaissances

Outbound SDR/BDR

Growth/outreach

Copywriting

Data analytics

CRM usage

Lead enrichment

Time-zone coordination

Outils

Clay

Apollo

LinkedIn Sales Navigator

HubSpot

Description du poste

Own outbound pipeline. Build accurate lead lists, write concise and relevant messages, run multichannel sequences, and book qualified intro calls. Measure everything and iterate weekly.

Location: United States or Türkiye only. We do not hire outside these countries.

What you'll deliver in your first 90 days

• ICP and targeting playbook: buyer roles, triggers, messaging matrix, and offer angles.
• Sending infrastructure live: 3–5 domains warmed with DKIM/SPF/DMARC; inbox rotation and throttling; bounce <2% and spam complaints <0.2%.
• Prospecting system: ≥1,000 verified contacts/month across priority verticals with ≥95% email verification.
• Sequencing: 3–5 multichannel cadences (email + LinkedIn + light calling) with A/B tests; positive reply rate ≥8% and ≥30% of positives converting to meetings.
• Qualified pipeline: ≥12–20 booked intro calls/month by day 90 with ≥70% show rate and clean CRM attribution.
• Personalization library: 100+ reusable first-line openers and 3x3 research checklist.
• CRM hygiene: lifecycle stages, lead routing, speed-to-lead <15 minutes, and weekly source/offer reporting.
• Compliance and suppression: opt-outs honored, suppression lists maintained, and audit trail documented.

Responsibilities

• Define and refine ICPs and lists using Clay, Apollo, and LinkedIn Sales Navigator; verify data and enrich context.
• Write and test short-form copy for emails, LinkedIn messages, and call scripts; run structured experiments.
• Operate sequences end to end: scheduling, warmup, deliverability monitoring, domain rotation, and inbox reputation.
• Personalize at scale using snippets, variables, and fast research; ensure every first touch is relevant.
• Qualify responses, book on calendars, prepare notes, and hand off cleanly to sales/founders.
• Track metrics that matter: delivery, open, reply, positive, meetings, show rate, SQLs; publish a weekly pipeline report.
• Maintain HubSpot hygiene and automation; create tasks, SLAs, and nurture steps for no-shows and not-nows.
• Build and maintain outreach SOPs, templates, and dashboards; automate repetitive work with Make/n8n where safe.
• Ensure compliance with CAN-SPAM/GDPR and internal policies.

Requirements

• 3+ years in outbound SDR/BDR or growth/outreach for B2B agency or SaaS with measurable meeting-setting results.
• Hands-on with Clay (or equivalent), Apollo, LinkedIn Sales Navigator, and HubSpot (or similar CRM).
• Cold email infrastructure fluency: domains, DNS, DMARC, warmup, throttling, inbox rotation, and deliverability troubleshooting.
• Strong short-form copywriting and personalization skills; clear written communication.
• Data discipline: list hygiene, enrichment, basic analytics in spreadsheets/Looker Studio.
• Organized, reliable, and responsive to SLAs.
• Time-zone overlap: minimum 4 hours with Pacific Time or Türkiye time, depending on team.
• Based in the United States or Türkiye.

Nice to have

• Experience targeting founders, product/ops leaders in marketplaces, healthtech, B2B SaaS, or manufacturing/embedded IoT.
• Phone outreach comfort and voicemail scripting.
• Partnerships and event outreach (accelerators, webinars).
• GA4/UTM governance, Webflow basics, or light SQL/Python for enrichment.
• AI tools for research and personalization.

How we work

• Two-week sprints, weekly pipeline reviews, and a visible experiment log.
• “MVP first” tests with explicit kill/scale rules.
• CRM is the source of truth; written playbooks over meetings.

Horizon Labs builds MVPs, modernizes legacy systems, and integrates complex stacks for startups and SMBs.