Demand Generation Lead

Axiamatic, Inc.; Menlo Park (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading technology firm in Menlo Park is seeking an experienced demand generation leader to develop and execute a multi-channel strategy. You'll be responsible for data-driven decision making, hiring and managing a high-performing team, and ensuring results align with pipeline targets. Ideal candidates have B2B marketing experience and a proven track record in a fast-paced environment. This role offers a unique opportunity to influence growth in a dynamic tech space.

Qualifications

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation.
• Proven track record of building and scaling demand generation programs, preferably at a startup.
• Experience managing and developing a team of marketers.

Responsibilities

• Architect and execute multi-channel demand generation strategy.
• Establish metrics and build dashboards for real-time visibility.
• Create a test-and-learn culture for constant improvement.

Skills

B2B marketing experience

Demand generation programs

Analytical skills

Team management

Marketing automation

CRM systems

Tools

Google Analytics

Mixpanel

Amplitude

Job description

Menlo Park, United States | Posted on 03/10/2026

YourPipeline Machine You'll architect and execute amulti-channel demand generation strategy that drives qualified pipeline. Thismeans building campaigns from concept to conversion, establishing thefoundational systems and processes, and optimizing every step of the funnelbased on what the data tells you.

YourMeasurement Framework You'll establish the metrics thatmatter and build dashboards that give us real-time visibility into what'sworking and why.

YourExperimentation Engine
You'll create a test-and-learn culture where we're constantly runningexperiments, killing what doesn't work, and doubling down on what does. Speedof iteration matters more than perfection.

YourTeam You'll hire and develop a small but mighty team of demandgeneration specialists. We're looking for someone who can attract A-players,coach them to excellence, and create a culture where speed and experimentationare celebrated.

What Success Looks Like

In30 Days You've audited our current demandgeneration efforts, identified the biggest opportunities and gaps, and builtrelationships with sales, product, and leadership. You've shipped your firstcampaign or test.

In90 Days You've established our core demandgeneration channels, implemented proper tracking, and have a data-drivenhypothesis about where to focus. You've made at least one key hire and have aclear roadmap for the next quarter.

In6 Months You've built a predictable pipelinegeneration engine with clear metrics and accountability. Your team is humming,your experiments are producing insights, and sales leadership considers you atrusted partner. You're consistently hitting or exceeding pipeline targets.

In12 Months You'vescaled the team and programs to support our revenue goals. You've establishedprocesses that allow the team to move fast without breaking things. You'veproven which channels drive the best ROI and have a clear playbook forcontinued growth.

What We're Looking For

You'rea Builder You've built demand generationprograms from the ground up at least once before. You know the differencebetween strategy and tactics, but you're not afraid to roll up your sleeves andexecute. You've hired and developed team members who've gone on to do greatthings.

You'reData-Obsessed You make decisions based on data,not gut feel or best practices from your last company. You're comfortable withanalytics tools, can interpret complex data sets, and know how to translateinsights into action. You understand attribution models and can build ROI casesthat finance teams respect.

YouHave a Bias Toward Action You'd rather ship an imperfectcampaign today than a perfect one next month. You're comfortable with ambiguityand can make decisions with incomplete information. When you see anopportunity, you move on it. When something isn't working, you kill it fast.

You'rea Systems Thinker You understand how demand generationfits into the broader go-to-market motion. You think in terms of systems,processes, and scalability. You build things that work when you're not in theroom.

You'reCurious and Resourceful You stay current on AI, marketingtechnology, demand generation trends, and what's working in B2B SaaS. You'reresourceful—when you hit a blocker, you find a way around it. You ask greatquestions and genuinely want to understand the why behind the what.

Requirements

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation
  
• Proven track record of building and scaling demand generation programs, preferably at a startup or high-growth company
  
• Experience managing and developing a team of marketers
  
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
  
• Hands-on experience with marketing automation platforms and CRM systems
  
• Deep understanding of B2B buyer journeys, lead scoring, and funnel optimization