Digital Marketing Manager

La Ligne; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Job summary

La Ligne seeks a Paid Media & Performance Marketing professional in New York. You will own day-to-day management of paid social, search, video, and display, coordinating with an in-house team and agency partners. You’ll drive revenue through performance marketing, email, and SMS programs across multiple channels.

The role emphasizes A/B testing, segmentation, automated journeys, and alignment with product launches and brand storytelling. Hybrid in-office schedule with Fridays remote.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in digital and email marketing, preferably fashion/luxury/ DTC.
• Hands-on Klaviyo for email and SMS, including flows and segmentation.
• Experience building campaigns in Google Ads and Meta Ads Manager.
• Experience managing a paid media agency with performance targets.
• Strong ability to turn data into actionable recommendations.

Responsibilities

• Own day-to-day management of paid social, search, video, and display.
• Monitor performance, spend, pacing, and budget allocation with VP of Marketing.
• Lead A/B testing across paid media, email, and SMS and test new formats.
• Collaborate with VP of Marketing and creative team on briefs and testing plans.
• Develop and deploy email and SMS campaigns in Klaviyo and manage calendars.
• Coordinate with eCommerce on landing pages, reports, and analytics.

Skills

Klaviyo

Google Ads

Meta Ads Manager

Email & SMS campaigns

A/B testing

Education

Bachelor’s degree in Marketing

Tools

Shopify

Google Analytics 4

HTML/CSS for email

Job description

Location: New York, NY (Soho)

Work Schedule: In office Monday-Thursday; Remote only Fridays

Reports to: VP of Marketing

At La Ligne (http://www.lalignenyc.com), we believe in the universal appeal of the stripe—always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options.

We’re inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge—the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you’re at it. In other words, if you can’t eat, dance and drink in it, we won’t make it. And while some clothes stay and some go, we want to be the ones that stay awhile.

Paid Media & Performance Marketing:

• Own day-to-day management of paid social, search, video, and display, partnering with our agency to optimize campaigns, drive revenue, and acquire new customers.
• Monitor and optimize performance, track spend and pacing and recommend budget allocation to the VP of Marketing.
• Lead A/B testing across paid media, email, and SMS, and recommend tests of new ad formats and platforms.
• Partner with the VP of Marketing and creative team on paid media briefs, using performance insights to inform creative testing, aligned with the creative direction set by the Chief Brand Officer.

Email, SMS & CRM Marketing:

• Develop, build, and deploy email and SMS campaigns in Klaviyo, partnering with the in-house designer and adapting copy from the brand voice set by the Chief Brand Officer.
• Own the email and SMS calendar within the master marketing calendar, aligned with product launches, promotions, and brand storytelling.
• Build and optimize segmentation and automated journeys, including welcome, first-purchase, abandoned cart, post-purchase, and win-back flows.
• Run retention and lifecycle programs against goals set by the VP of Marketing, including repeat purchase rate and customer lifetime value.
• Coordinate email and SMS with paid and organic social to keep messaging consistent across channels.

Agency, Analytics & Reporting:

• Manage our paid media agency day to day against goals set by the VP of Marketing, reviewing results, identifying opportunities, and escalating concerns.
• Partner with eCommerce on tracking and attribution, working toward a single source of truth across Shopify, GA4, and Klaviyo, and with the Marketing Coordinator to bring affiliate and influencer results into reporting.
• Prepare weekly digital performance reports covering acquisition, retention, and channel results, with clear insights and recommendations for the VP of Marketing.

Qualifications & Requirements:

• Bachelor’s degree in Marketing or a related field
• 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand
• Hands-on Klaviyo experience across email and SMS, including flows, segmentation, and campaign build
• Hands-on experience building and optimizing campaigns in Google Ads and Meta Ads Manager
• Experience managing a paid media agency day to day against performance targets
• Experience identifying target audiences and developing digital campaign ideas and executions that perform
• Experience designing and reading A/B tests, including judging when results are meaningful
• Experience partnering with e-commerce teams on landing pages and conversion
• Working knowledge of Google Analytics 4, Shopify reporting, and HTML and CSS for email
• Strong analytical skills, with the ability to turn data into clear recommendations

Salary: 95K-120K (based on experience)