Coordinator, Digital Marketing & CRM

Alexander Wang Inc.; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Clothing allowance

Discounted merchandise

Healthcare (medical/dental/vision)

FSA & Commuter benefits

401(k) savings plan with employer

Summer Fridays

Job summary

Alexander Wang Inc. is seeking a data-driven Coordinator to join the Digital Marketing & CRM team. You will own email and SMS campaigns, support CRM initiatives, and coordinate cross-channel efforts across paid media, affiliates, and data platforms.

The role blends analytics with hands-on execution to drive engagement and revenue. Ideal candidates have 2+ years in digital marketing or e-commerce, a Bachelor's degree, and experience with CRM/CDP tools, reporting, and cross-functional

Qualifications

• Bachelor's degree.
• 2+ years of experience in digital marketing, e-commerce, or related field.
• Understanding of email and SMS marketing strategy and customer lifecycle communication.
• Working knowledge of CRM platforms, strategies, and performance metrics.
• Customer-centric mindset with the ability to translate data into actionable insights.
• Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams.
• Strong analytical skills; proficiency in Excel.

Responsibilities

• Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
• Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
• Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.
• Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners.
• Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution.
• Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs.
• Track and reconcile digital marketing spend across channels.
• Monitor the competitive landscape and surface areas of opportunity.

Skills

Email marketing

SMS marketing

Data analysis

Cross-channel coordination

Audience segmentation

Education

Bachelor's degree

Tools

CRM platforms

CDP platforms

Job description

Position Title: Coordinator, Digital Marketing & CRM

Reporting To: Senior Director, Digital Marketing & CRM

SUMMARY

alexanderwangis hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work.

RESPONSIBILITIES

• Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
• Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
• Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.
• Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners.
• Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution.
• Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs.
• Track and reconcile digital marketing spend across channels.
• Monitor the competitive landscape and surface areas of opportunity.

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $67,000 to $70,000 which represents a range commensurate with experience, knowledge, and skills required.

• Bachelor's degree.
• 2+ years of experience in digital marketing, e-commerce, ora relatedfield.
• Understandingofemail and SMS marketing strategy and customer lifecycle communication.
• Working knowledge of CRM platforms, strategies, and performance metrics.
• Customer-centric mindset with the ability to translate data into actionable insights.
• Highly organized and self-directed, withstrong communicationskills and the ability to manage multiple workstreams.
• Strong analytical skills;proficiencyin Excel.

PREFERRED QUALIFICATIONS

• Experience in fashion, luxury, or retail.
• Experience with audience building and segmentation.
• Familiarity with paid media channels including paid search, paid social, and affiliate marketing.
• Experience working with agencies and media partners.
• Familiarity with creator affiliate platforms such asShopMy.

We offer a comprehensive benefits package, including but not limited to:

• Clothing allowance & discounted merchandise
• Healthcare (medical/dental/vision) coverage
• Flexible spending account (FSA) & Commuter benefits
• 401(k) savings plan with employer match
• Summer Fridays