Performance & Lifecycle Marketing Architect

Brand Knew; Los Angeles (CA); Hybrid; USD 72,000 - 85,000; Full time

Benefits offered by this job

Growth opportunities

Diverse client roster

Collaborative culture

Healthcare (medical) coverage

Disability insurance

401(k) eligibility after one year

Unlimited cold brew

Job summary

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing for a diverse client roster. You will shape paid social concepts and lifecycle programs across email and SMS, translating data into actionable campaigns that move customers from awareness to conversion and retention.

You will collaborate with paid media, design, copy, and account teams to develop creative concepts, optimize messaging, and deliver results.

Qualifications

• 3+ years of experience in performance marketing, lifecycle marketing, growth marketing, or a related agency or brand-side role.
• Experience developing creative concepts and messaging specifically for paid media.
• Strong understanding of paid social creative and how creative decisions influence campaign performance.
• Working knowledge of paid social metrics and the ability to interpret performance data with a media team.
• Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows.
• Experience with Klaviyo or a comparable lifecycle marketing platform.
• Understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization.
• Strong copywriting and messaging instincts adaptable across paid creative, email, SMS, and client voices.
• Demonstrated ability to turn performance insights into actionable marketing recommendations.
• Strong presentation, writing, communication, and collaboration skills.

Responsibilities

• Develop original static and video concepts for paid social campaigns across our client roster.
• Translate client goals, audience insights, brand positioning, performance data, and marketing opportunities into actionable ideas.
• Write clear concepts, hooks, messaging angles, copy directions for designers and editors.
• Review paid social performance with the media team and identify opportunities for new concepts and directions.
• Use metrics like hook rate, CTR, CPC, ROAS to evaluate performance and inform testing.
• Develop and manage lifecycle marketing campaigns across email and SMS, including automation flows.
• Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable platforms.
• Develop messaging strategies that support conversion, retention, re-engagement across the customer journey.
• Present performance insights and recommendations to clients and internal teams.
• Create and maintain campaign launch documents, briefs, and timelines to stay organized.

Skills

Performance marketing

Lifecycle marketing

Paid social concepts

Data-driven decision making

Copywriting instincts

Presentation & collaboration

Tools

Klaviyo

Email & SMS platforms

Familiar with paid media tools

Job description

Brand Knew is looking for a Marketing Manager, Performance & Lifecycle to support lifecycle marketing, organic content, and broader marketing initiatives across a diverse roster of clients.

This role will focus primarily on lifecycle marketing across email and SMS, while also supporting organic social, content development, campaign planning, and select performance marketing initiatives.

You should understand how to develop thoughtful customer journeys, use performance insights to improve messaging and campaigns, and identify content opportunities that support both brand and business goals.

You will work closely with our paid media, design, copy, and account teams to build lifecycle campaigns, contribute to organic and cross-channel marketing efforts, and keep client initiatives moving forward.

NOTE: Applications without a resume, or that are not fully and properly filled out, will not be considered.

Responsibilities:

• Develop and manage lifecycle marketing campaigns across email and SMS, including one-off campaigns and automated flows

• Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable email and SMS platforms

• Develop messaging and campaign strategies that support acquisition, conversion, retention, re-engagement, and broader brand objectives

• Review lifecycle performance and identify opportunities to improve messaging, creative, segmentation, cadence, and campaign strategy

• Develop organic social concepts and content ideas that support brand storytelling, audience engagement, product launches, campaigns, and timely cultural opportunities

• Build and maintain organic content calendars across client accounts

• Contribute ideas around launches, seasonal moments, cultural conversations, promotions, and other opportunities relevant to client brands

• Translate client goals, audience insights, brand positioning, and performance learnings into actionable marketing ideas and recommendations

• Build strategy decks and confidently present marketing ideas, performance insights, recommendations, and next steps internally and to clients

• Create and maintain campaign launch documents, creative trackers, content calendars, timelines, and other materials that keep client initiatives organized and moving forward

• Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines

• Manage multiple client priorities while maintaining a high level of organization, attention to detail, and follow-through

Requirements:

• 3+ years of experience in lifecycle marketing, performance marketing, growth marketing, or a related agency or brand-side role

• Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows

• Experience working in Klaviyo or a comparable lifecycle marketing platform

• Strong understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization

• Experience developing content concepts and messaging across organic, paid, email, and SMS

• Strong copywriting and messaging instincts with the ability to adapt across different channels, audiences, and client voices

• An understanding of organic social and what makes content relevant, engaging, and appropriate for different platforms

• Working knowledge of paid social and the ability to interpret performance insights in partnership with a media team

• Ability to turn client goals, audience insights, and performance learnings into clear, actionable marketing recommendations

• Strong presentation, writing, communication, and collaboration skills

• Ability to balance marketing objectives with each client’s brand voice and creative standards

• Strong organizational skills and comfort working across several fast-moving client accounts

Nice To Have:

• Experience working in an agency environment

• Experience working across a range of consumer-facing brands and customer journeys

• Experience contributing to landing page, conversion rate optimization, or broader customer journey strategy

• Familiarity with Meta, TikTok, Google, and other performance marketing platforms

• Hands-on experience with Figma, Canva, or other creative tools is welcome, but it is not required for this role

Perks:

• Significant opportunity for growth within the company

• The opportunity to work with a diverse roster of clients and talented team members

• A collaborative and creative company culture

• Health care coverage, including dental and vision

• Long-term disability insurance

• 401(k) eligibility after one year

$72,000 - $85,000 a year