Senior Manager, Paid Media

Lilo Social; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) Retirement Plan

Health Coverage

Generous Time Off

Wellness Benefits

Fully Remote

Technology Supplied

Professional Development

Competitive Salary

Job summary

Lilo Social is a leading full-funnel ecommerce growth agency. We are seeking a Senior Manager, Paid Media to serve as the strategic quarterback for a pod of marketers and act as the CMO-level partner to our clients.

You will own the growth vision and execution for your portfolio, balancing strategic planning with hands-on leadership. You will lead strategy sessions, develop end-to-end growth plans across acquisition and retention, and guide a team of media buyers, retention specialists, and

Qualifications

• 5+ years of experience in ecommerce growth marketing
• Experience developing holistic growth strategies across paid, email, SMS, and CRO
• History of managing large ad budgets across Meta/Google/TikTok platforms
• Strong email/SMS marketing and lifecycle program experience
• Minimum 2 years leading teams or cross-functional projects
• Proficiency with Shopify, Meta Ads Manager, Google Analytics, Klaviyo, Google Ads
• Excellent communication and strategic thinking skills

Responsibilities

• Serve as primary strategic partner for an assigned portfolio of ecommerce clients
• Lead weekly client strategy sessions and present performance insights
• Develop growth strategies spanning acquisition through retention
• Monitor daily account performance and adjust as needed
• Mentor a pod of marketers and foster professional growth
• Conduct deep-dive analyses to identify growth constraints and opportunities
• Collaborate with internal teams to align weekly priorities with growth targets
• Translate performance data into actionable client insights and resource plans
• Manage project timelines across multiple workstreams
• Proactively address client needs with a solution-oriented approach
• Track and report ROAS, CAC, LTV, and other KPIs across channels

Skills

Ecommerce growth

Leadership

Strategic planning

Data analysis

Communication

Tools

Shopify

Meta Ads Manager

Google Analytics

Klaviyo

Google Ads

Job description

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 80 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

The Role

As an Senior Manager, Paid Media, you will serve as the strategic quarterback for a pod of specialized marketers and the CMO-level partner to our clients. You will own the full growth vision and execution for your client portfolio, combining deep ecommerce expertise with exceptional leadership and communication skills. This role requires someone who thrives in complexity, thinks strategically while executing tactically, and finds fulfillment in both client success and team development.

What Success Looks Like

• Consistent month-over-month revenue growth across your client portfolio through strategic planning and tactical execution
• High client satisfaction and retention through proactive communication, strategic guidance, and trusted advisor relationships
• A high-performing pod team that meets objectives, collaborates effectively, and grows professionally under your leadership
• Efficient identification and resolution of growth obstacles through data analysis, strategic thinking, and cross-functional coordination

Responsibilities

• Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients, maintaining trusted advisor relationships
• Lead weekly client strategy sessions, presenting performance insights, growth opportunities, and strategic recommendations with clarity and confidence
• Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention
• Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization
• Lead and mentor a pod of specialized marketers (media buyers, retention specialists, creative strategists), setting clear objectives and fostering professional growth
• Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities
• Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets
• Translate complex marketing performance into clear, actionable insights that inform client decision‑making and resource allocation
• Manage project timelines and deliverables across multiple workstreams, ensuring consistent execution and follow‑through
• Anticipate client needs and proactively develop solutions before issues escalated, maintaining a calm and solution‑oriented approach
• Partner with internal teams across departments to leverage agency expertise and resources for client benefit
• Track and report on key performance indicators including ROAS, CAC, LTV, revenue attribution, and efficiency metrics across paid media, email, and SMS channels

Requirements

• 5+ years of experience in ecommerce growth marketing with a proven track record of scaling direct‑to‑consumer businesses
• Demonstrated experience developing holistic growth strategies that integrate paid acquisition (social and search), email marketing, SMS, and conversion optimization
• History of managing advertising budgets exceeding $100,000 per month across Meta, Google Ads, and/or TikTok platforms
• Strong expertise in email and SMS marketing strategy, including lifecycle program development and retention optimization
• Minimum 2 years of experience leading teams or managing cross-functional projects with multiple stakeholders
• Expert proficiency with core ecommerce marketing platforms including Shopify, Meta Ads Manager, Google Analytics, Klaviyo, and Google Ads
• Advanced analytical skills with the ability to synthesize data from multiple sources into strategic recommendations
• Exceptional written and verbal communication skills, with the ability to present complex information clearly to diverse audiences
• High emotional intelligence, including demonstrated ability to build trust, manage expectations, and navigate difficult conversations

Nice to Have

• Agency experience or previous client-facing role managing multiple accounts simultaneously
• Experience with data analytics and reporting tools such as Looker, Supermetrics, or Triple Whale
• Proficiency with project management platforms including Asana or Notion
• Experience managing subscription or loyalty programs for ecommerce brands
• Track record of scaling brands from $1M to $10M+ or $20M to $50M in annual revenue

Compensation and Benefits

• 401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
• Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
• Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
• Wellness Benefits: Complimentary Headspace subscription and fitness stipend
• Fully Remote: Work from anywhere with flexible hours and a distributed team culture
• Technology Supplied: Equipped with the latest laptop and necessary tools for success
• Professional Development: Opportunities for growth, training, and expanded responsibilities
• Compensation: Competitive salary commensurate with experience