Digital Marketing Manager

DataVisor; Mountain View (CA); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Stock Options

Commuter Passes

Paid Time Off

Catered Lunch and Dinner

Team and Company Outings

Zusammenfassung

DataVisor in Mountain View, CA is seeking a talented Digital Marketing Manager who can craft technical content and grow our online presence. You will write emails, blogs, website and landing pages, ebooks, case studies, social posts and ad copy, while aligning with SEO and content strategy.

You will collaborate with PR and marketing teams, perform topic research, analyze gaps, and optimize content for search engines, ensuring accuracy and clarity across channels.

Qualifikationen

• Bachelor's degree in technical writing, creative writing, literature, English, or related field.
• 3+ years experience as a Technical Content Writer or a similar role at B2B tech company.
• Experience using WordPress CMS (CMS) and basic HTML/CSS is a plus.
• Strong understanding of SEO principles and best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to adapt writing style and tone to suit different audiences and platforms.

Aufgaben

• Create high-quality, engaging content on technical topics for various mediums including email campaigns, blog posts, website copies, landing pages, ebooks, case studies, social media posts and ad copies.
• Conduct thorough research on industry topics to ensure accuracy and relevance of content.
• Identify content gaps through competitive analysis and market research; develop strategies and produce content to fill gaps.
• Collaborate with PR team to support PR activities (drafting PRs, emails, award submissions, speaking opportunities).
• Optimize content for on-page and off-page SEO to drive organic traffic and improve search rankings.
• Edit and proofread content to ensure clarity, consistency, and grammatical accuracy.
• Stay updated on industry trends and best practices in content marketing and SEO.

Kenntnisse

Technical writing

SEO

Editing

WordPress

Email marketing

Content strategy

PR collaboration

HTML/CSS

Ausbildung

Bachelor's degree in technical writing, creative writing, literature, English, or related field

Tools

WordPress CMS

HTML/CSS

Jobbeschreibung

• We are seeking a talented and versatile Digital Marketing Manager to join our growing marketing team
• The ideal candidate will have a passion for writing and a deep understanding of technical subjects, coupled with the ability to create engaging content across various platforms
• Create high-quality, engaging content on technical topics for various mediums including but not limited to:
• Email campaigns
• Blog posts
• Website copy
• Landing page copies
• Ebooks
• Case studies
• Social media posts
• Ad copies
• Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content
• Identify content gaps through competitive analysis and market research, develop strategies, and produce content to fill those gaps
• Work closely with the PR team to support PR activities and initiatives (drafting PRs, emails, award submissions, speaking opportunities etc.)
• Optimize content for on-page and off-page SEO to drive organic traffic and improve search engine rankings
• Edit and proofread content to ensure clarity, consistency, and grammatical accuracy
• Stay updated on industry trends and best practices in content marketing and SEO

Benefits

• Stock Options
• Commuter Passes
• Paid Time Off
• Catered Lunch and Dinner
• Team and Company Outings

Proficiency in crafting various types of content including long-form articles, short-form content, and promotional materialsStrong understanding of SEO principles and best practicesExcellent writing, editing, and proofreading skills with a keen eye for detailPrevious experience working with PR teams and related activities is highly desirableAbility to adapt writing style and tone to suit different audiences and platformsExperience in conducting competitive analysis and identifying content gapsBachelor's degree in technical writing, creative writing, literature, English, or related field3+ years experience as a Technical Content Writer or a similar role at B2B tech companyExperience using WordPress content management systems (CMS) and basic HTML/CSS is a plus