Digital Marketing Manager

DICK'S Sporting Goods; McAlisters Crossroads (PA); On-site; USD 110,000 - 160,000; Full time

Job summary

DICK'S Sporting Goods is seeking a marketing analytics and technology leader to own paid search, SEO, email and automation strategies. You will partner with Merchandising and Technology to optimize content for SEO and customer experience, while building a scalable asset library and roadmaps across channels.

You will drive ABM initiatives, oversee data integrations, and champion reporting, budgets and forecasts.

Qualifications

• Bachelor's degree in Marketing, Mathematics, or related field.
• Master's degree preferred.
• 5-7 years experience in Analytics, Programmatic, Affiliate, Management.
• Microsoft Outlook, Word, Excel, PowerPoint.
• Google Marketing Platform.
• Salesforce Account Engagement/Pardot, Salesforce CRM, Salesforce Commerce Cloud.

Responsibilities

• Own the strategy and execution of paid search, SEO, email and marketing automation channels.
• Partner with Merchandising and Technology to ensure product descriptions and eCommerce content enhance the customer experience and SEO optimization.
• Develop and maintain an organized asset library for marketing initiatives.
• Develop and maintain channel roadmaps and test and learn plans.
• Lead large-scale projects to affect positive change in all channels.
• Develop and enhance strategic partnerships with internal teams.
• Maintain reporting, budgets and forecasts.
• Champion our ABM strategy across channels to drive incremental revenue for existing accounts.
• Serve as marketing technology SME on data integrations that drive personalization, segmentation and dynamic content.
• Maximize opportunities with technology while defining long-term marketing tech vision.
• Create and maintain campaign attribution reporting.

Skills

Analytics

Programmatic

Affiliate marketing

Management

Education

Bachelor's degree in Marketing/Mathematics or related field

Master's degree preferred

Tools

Microsoft Office Suite

Google Marketing Platform

Salesforce Account Engagement/Pardot

Salesforce CRM

Salesforce Commerce Cloud

Job description

At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW:

Job Duties & Responsibilities

Execute the Basics

• Own the strategy and execution of the paid search, SEO, email and marketing automation channels to ensure channel goals are met and align with company initiatives

• Partner with Merchandising and Technology to ensure product descriptions and eCommerce content enhance the customer experience and SEO optimization

• Develop and maintain an organized asset library for marketing initiatives

• Develop and maintain channel roadmaps and test and learn plans

• Lead large-scale projects to affect positive change in all channels

• Develop and enhance strategic partnerships with internal teams

• Maintain reporting, budgets and forecasts

Fund Our Future

• Champion our Account-Based Marketing strategy from end-to-end across all channels, driving incremental revenue through new leads and new sales opportunities for existing accounts

• Serve as A.D. STARR's subject matter expert on marketing technology and data integrations that drive personalization, segmentation and dynamic content

• Maximize opportunities and efficiencies with available technology (Salesforce Account Engagement, Sales/Service Cloud, Data Cloud, Agentforce, Commerce Cloud, MuleSoft) while also owning the long-term vision and planning of marketing technology at A.D. STARR

• Create and maintain campaign attribution reporting, adapting data structure and reportability as the business changes over time

Power of Opinion

• Educate internal teams on A.D. STARR marketing initiatives in an effort to ensure all cross-functional partners understand the "B2B" use case and who our target market is.

• Keep up with industry best practices through networking, webinars, trainings, etc. and communicating learnings to the team

Teammate Development

• Build effective teams that apply their diverse skills and perspectives to achieve common goals.

• Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality.

• Provide direct reports with timely and regular feedback to support teammate development/ growth in role.

• Develop talent on your team to meet both their career goals and the organization's goals

• Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.

• Drive the talent selection process in alignment with the company's talent philosophy for open direct reporting positions; Ensure all direct reports are appropriately trained and on-boarded.

• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Mathematics, or related field

• Master's Degree preferred

• 5-7 years experience in Analytics, Programmatic, Affiliate, Management

• Microsoft Outlook, Word, Excel, PowerPoint

• Google Marketing Platform

• Salesforce Account Engagement/Pardot, Salesforce CRM, Salesforce Commerce Cloud

VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!