Specialist – Integrated Influencer Strategy

DICK; Center (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

DICK'S Sporting Goods, Inc. is seeking a Specialist, Integrated Influencer Strategy to support creator campaigns that grow brand relevance and drive growth. You will collaborate with internal teams, agencies, and creators to plan, execute, and optimize influencer initiatives.

The role emphasizes cross-functional partnership, program management, and data-driven insights to improve performance while maintaining brand standards and authenticity across social channels.

Qualifications

• Bachelor’s degree in Marketing, Influencer Marketing, Communications, Digital Marketing or related field/experience
• 1-3 years Marketing, Influencer Marketing, Communications, Digital Marketing or related field/experience
• Functionality of top social platforms
• Understanding of paid social media tactics
• Drive and passion for collaboration, establishing internal and external professional relationships
• Ability to craft engaging content ideas that has the potential to drive social media impressions
• Display a high degree of organization, time management and organizational skills; ability to multi-task
• Ability to communicate professionally and broadly at all levels up through executive
• Have a pulse on culture and relevant partnership opportunities for the Company
• Knowledge of relevant social media platforms, including up-and-coming
• Have a pulse on culturally-relevant potential influencers
• Ability to sell ideas cross-functionally
• Work independently and with little supervision
• Decision-making, business acumen and maturity is required
• Ability to manage outside agency team and keep them on-task
• Solves problems creatively and works individually with little supervision on multiple jobs

Responsibilities

• Support the execution of creator campaigns, programs, and initiatives.
• Assist with creator identification, evaluation, and activation.
• Coordinate campaign deliverables, timelines, approvals, and reporting needs.
• Partner with agencies and internal stakeholders to support successful creator program execution.
• Ensure creator programs are delivered in alignment with established objectives, timelines, and processes.
• Collaborate with internal stakeholders and agency partners to support creator initiatives.
• Support communication, planning, and project management activities across assigned workstreams.
• Build productive relationships with creators, agencies, and cross-functional partners.
• Support campaign and creator performance reporting.
• Assist with gathering insights and identifying opportunities for optimization.
• Contribute to process improvements that increase team efficiency and effectiveness.

Skills

Influencer Marketing

Social Media Marketing

Content Ideation

Project Management

Cross-functional Collaboration

Communication Skills

Education

Bachelor’s degree in Marketing/Communications

Job description

At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW:

The Specialist, Integrated Influencer Strategy is responsible for supporting the development and execution of creator strategies that drive brand relevance, customer engagement, and business growth. This role partners with internal stakeholders, agency teams, and creators to execute influencer initiatives, support creator partnerships, coordinate campaign deliverables, and contribute to measurable business outcomes.

Influencer Strategy & Program Execution

• Support the execution of creator campaigns, programs, and initiatives.
• Assist with creator identification, evaluation, and activation.
• Coordinate campaign deliverables, timelines, approvals, and reporting needs.
• Partner with agencies and internal stakeholders to support successful creator program execution.
• Ensure creator programs are delivered in alignment with established objectives, timelines, and processes.

Cross-Functional Partnership & Agency Coordination

• Collaborate with internal stakeholders and agency partners to support creator initiatives.
• Support communication, planning, and project management activities across assigned workstreams.
• Build productive relationships with creators, agencies, and cross-functional partners.

Measurement & Operational Support

• Support campaign and creator performance reporting.
• Assist with gathering insights and identifying opportunities for optimization.
• Contribute to process improvements that increase team efficiency and effectiveness.

QUALIFICATIONS:

• Bachelor's Degree Marketing, Influencer Marketing, Communications, Digital Marketing, Social Media Marketing or related field/experience
• 1-3 years Marketing, Influencer Marketing, Communications, Digital Marketing, Social Media Marketing or related field/experience
• Functionality of top social platforms
• Understanding of paid social media tactics
• Drive and passion for collaboration, establishing internal and external professional relationships
• Ability to craft engaging content ideas that has the potential to drive social media impressions
• Display a high degree of organization, time management and organizational skills; ability to multi-task
• Ability to communicate professionally and broadly at all levels up through executive
• Have a pulse on culture and relevant partnership opportunities for the Company
• Knowledge of relevant social media platforms, including up-and-coming
• Have a pulse on culturally-relevant potential influencers
• Ability to sell ideas cross-functionally
• Work independently and with little supervision
• Decision-making, business acumen and maturity is required
• Ability to manage outside agency team and keep them on-task
• Solves problems creatively and works individually with little supervision on multiple jobs

#LI-SL1

VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!