Digital Marketing Manager

Burnett Specialists Staffing | Recruiting; Humble (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

401(k)

Comprehensive healthcare benefits

PTO

Job summary

Burnett Specialists Staffing | Recruiting is seeking a results-driven Digital Marketing Manager to own and execute strategies across paid search, organic search, and AI-driven platforms. This hands-on role targets qualified leads and revenue growth, working independently without a team, focusing on campaign creation, strategy, execution, and measurement.

Based in the North Houston area, the position is onsite with a competitive base salary, comprehensive benefits, 401(k) and PTO.

Qualifications

• 5+ years in Paid Search (PPC/SEM) management.
• 5+ years of website analytics experience.
• 5+ years of digital marketing performance reporting.
• 5+ years leading digital lead generation in a B2B environment.
• Experience with WordPress or similar CMS.

Responsibilities

• Lead paid search campaigns across Google Ads and Bing Ads.
• Develop, implement, and optimize paid search campaigns and strategy.
• Improve campaign performance through keyword strategy, bidding, and landing pages.
• Analyze website traffic, conversions, and reporting data to optimize results.
• Collaborate on website updates and content using WordPress.

Skills

Google Ads

PPC/SEM

Website analytics

Conversion optimization

Marketing performance reporting

WordPress / CMS

Tools

Google Analytics

CRM systems

Bing Ads

WordPress CMS

Job description

Our client are looking for a results-driven Digital Marketing Manager to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic?focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts. This is an individual contributor; the position does not manage a team, it manages the campaign creation, strategy, process, execution and results.

Location: North Houston Area - position is 100% Onsite

Competitive Base Salary + Benefits + 401(k) + PTO

• Own the Digital Lead Generation Engine
• We are seeking a highly driven **Digital Marketing Specialist** who thrives on generating measurable business results through paid search marketing. This is an opportunity for someone who wants to take ownership of digital lead generation efforts, drive strategy, influence business leaders, and directly impact revenue growth across multiple business units.
• The ideal candidate is a hands-on digital marketer with strong expertise in Google Ads, PPC campaign management, website analytics, conversion optimization, and marketing performance reporting.

What You'll Be Responsible For:

• Paid Search Marketing (Primary Focus)
• Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads
• Improve campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendations

Website Analytics & Reporting:

• Analyze website traffic, user behavior, conversion data, and campaign performance
• Develop monthly, quarterly, and annual digital marketing reports
• Provide actionable recommendations based on data insights
• Track and report on lead generation and marketing-driven revenue

SEO & AI Search Optimization:

• Support ongoing SEO initiatives designed to improve keyword rankings and organic visibility
• Assist with AI and Large Language Model (LLM) optimization efforts, including visibility within AI-generated search results
• Stay current on emerging AI-driven marketing trends and technologies

Website & Content Support:

• Collaborate on website updates and optimization efforts
• Work within WordPress or similar CMS platforms
• Support digital content initiatives as needed

Required Experience:

• 5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads campaigns
• 5+ years of website analytics and reporting experience
• 5+ years of digital marketing performance reporting experience
• 5+ years implementing digital lead generation strategies in a B2B environment (very important)
• Experience analyzing campaign performance and making data-driven optimization decisions
• Experience with Google Analytics, tracking tools, reporting dashboards, and CRM systems
• Experience with WordPress or similar CMS platforms

Leadership & Personality Profile:

• Takes ownership and accountability
• Is comfortable presenting ideas and results to executives and business leaders
• Has a strong sense of urgency
• Is driven by measurable results
• 401(k)
• Paid vacation and PTO
• Opportunity to make a measurable impact within a growing organization
• Direct interaction with leadership and business decision-makers

Benefits:

• Competitive base salary
• 401(k)
• Comprehensive healthcare benefits
• Paid vacation and PTO
• Opportunity to make a measurable impact within a growing organization
• Direct interaction with leadership and business decision-makers