Digital Marketing Director

G.A. Rogers & Associates; Dallas (TX); On-site; USD 100,000 - 170,000; Full time

Benefits offered by this job

CRM platforms (HubSpot or similar)

WordPress CMS

AI marketing tools

Healthcare benefits

Job summary

G.A. Rogers & Associates is seeking a Digital Marketing leader in Dallas to own the full strategy across SEO, SEM, paid media, content creation, and analytics.

You will drive experiments, optimize conversions, and lead campaigns that generate measurable business results from multiple channels. The role emphasizes hands-on SEO/SEM, paid search, analytics and content, with collaboration across creative production and UX improvements.

Qualifications

• 5+ years of experience leading digital marketing initiatives.

Responsibilities

• Develop and execute digital marketing strategies that increase brand awareness, website traffic and lead generation.

Skills

SEO

SEM

Paid media

Analytics

Conversion optimization

Content creation

A/B testing

Remarketing

UX improvement

Photography & videography coordination

Tools

Google Ads

Meta Ads

Google Analytics

GA4

WordPress

Job description

Our client is searching for a Digital Marketing leader who thrives at the intersection of creativity and analytics.

This isn't a role where you'll simply manage agencies or coordinate projects. You'll own the digital marketing strategy, optimize performance across multiple channels and create campaigns that generate measurable business results.

If you enjoy testing ideas, analyzing data, improving conversions and creating engaging content, you'll love this opportunity.

This is not a social media-only or content marketing role. We're looking for someone with hands-on experience in SEO, SEM, paid media, analytics and conversion optimization who also enjoys creating compelling digital content.

What You'll Own

• Develop and execute digital marketing strategies that increase brand awareness, website traffic and lead generation
• Own SEO and SEM initiatives to improve organic rankings and maximize paid search performance
• Plan, launch and optimize Google Ads, Meta Ads and other paid media campaigns
• Analyze campaign performance using Google Analytics, GA4 and other reporting tools
• Execute A/B testing across websites, landing pages, email campaigns and digital advertising to improve conversion rates
• Develop remarketing campaigns that increase engagement and generate qualified leads
• Manage website content and collaborate on ongoing UX improvements
• Create compelling digital content across websites, blogs, email campaigns and social media platforms
• Coordinate photography and videography projects to ensure a consistent, high-quality brand presence
• Manage the company's social media strategy across multiple platforms
• Monitor marketing KPIs and provide recommendations based on campaign performance and customer behavior
• Partner with leadership to identify opportunities for growth through new marketing channels and emerging technologies
• Stay current on AI marketing tools, digital trends and best practices to continually improve marketing effectiveness

What We're Looking For

• 5+ years of experience leading digital marketing initiatives
• Strong knowledge of SEO, SEM and paid digital advertising
• Experience managing Google Ads, Meta Ads and Google Analytics
• Hands-on experience with A/B testing, conversion rate optimization and marketing analytics
• Experience with remarketing campaigns and audience segmentation
• Ability to create compelling written and visual marketing content
• Experience coordinating photography, videography and creative production
• Strong understanding of website optimization, landing pages and user experience
• Excellent project management and organizational skills
• Comfortable working in a fast-paced entrepreneurial environment where priorities evolve quickly

Bonus Points

• Experience with HubSpot or another CRM and marketing automation platform
• Experience with WordPress or similar CMS platforms
• Familiarity with AI marketing tools
• Commercial real estate, commercial storage, hospitality, private equity or lifestyle brand experience is REQUIRED

Why This Opportunity?

• Join a growing investment and development firm with a strong entrepreneurial culture
• Own the digital marketing function and have a direct impact on business growth
• Work closely with executive leadership in a highly visible role
• Opportunity to blend creativity with data-driven decision making
• Beautiful Uptown Dallas office with an in-person collaborative environment