Digital Marketing Manager

Burnett Staffing Specialists; Houston (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Benefits package

401(k)

PTO

Competitive salary

Onsite work

Job summary

Burnett Staffing Specialists is seeking a hands-on Digital Marketing Manager to own paid search, organic search, and AI-driven efforts. The role focuses on generating qualified leads and revenue, with onsite responsibilities in the North Houston area.

You will drive strategy, manage campaigns, analyze performance, and report results to leadership, with a strong emphasis on Google Ads, PPC management, and analytics.

Qualifications

• 5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads campaigns.
• 5+ years of website analytics and reporting experience.
• 5+ years of digital marketing performance reporting experience.
• 5+ years implementing digital lead generation strategies in a B2B environment (very important).
• Experience analyzing campaign performance and making data-driven optimization decisions.

Responsibilities

• Paid Search Marketing (Primary Focus)
• Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads
• Improve campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendations
• Website Analytics & Reporting: Analyze website traffic, user behavior, conversion data, and campaign performance
• Develop monthly, quarterly, and annual digital marketing reports
• Provide actionable recommendations based on data insights
• Track and report on lead generation and marketing-driven revenue
• SEO & AI Search Optimization: Support ongoing SEO initiatives designed to improve keyword rankings and organic visibility
• Assist with AI and Large Language Model (LLM) optimization efforts, including visibility within AI-generated search results
• Stay current on emerging AI-driven marketing trends and technologies
• Website & Content Support: Collaborate on website updates and optimization efforts
• Work within WordPress or similar CMS platforms
• Support digital content initiatives as needed

Skills

Paid Search

Campaign Management

Data Analysis

Lead Generation

Tools

Google Ads

Bing Ads

WordPress

CRM Systems

Google Analytics

Job description

Our client are looking for a results-driven Digital Marketing Manager to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic - focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts. This is an individual contributor; the position does not manage a team, it manages the campaign creation, strategy, execution and results.

Location: North Houston Area - position is 100% Onsite Competitive Base Salary + Benefits + 401(k) + PTO

Own the Digital Lead Generation Engine

We are seeking a highly driven Digital Marketing Specialist who thrives on generating measurable business results through paid search marketing. This is an opportunity for someone who wants to take ownership of digital lead generation efforts, drive strategy, influence business leaders, and directly impact revenue growth across multiple business units. The ideal candidate is a hands-on digital marketer with strong expertise in Google Ads, PPC campaign management, website analytics, conversion optimization, and marketing performance reporting.

What You'll Be Responsible For:

• Paid Search Marketing (Primary Focus)
• Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads
• Improve campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendations
• Website Analytics & Reporting: Analyze website traffic, user behavior, conversion data, and campaign performance
• Develop monthly, quarterly, and annual digital marketing reports
• Provide actionable recommendations based on data insights
• Track and report on lead generation and marketing-driven revenue
• SEO & AI Search Optimization: Support ongoing SEO initiatives designed to improve keyword rankings and organic visibility
• Assist with AI and Large Language Model (LLM) optimization efforts, including visibility within AI-generated search results
• Stay current on emerging AI-driven marketing trends and technologies
• Website & Content Support: Collaborate on website updates and optimization efforts
• Work within WordPress or similar CMS platforms
• Support digital content initiatives as needed

Required Experience:

• 5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads campaigns
• 5+ years of website analytics and reporting experience
• 5+ years of digital marketing performance reporting experience
• 5+ years implementing digital lead generation strategies in a B2B environment (very important)
• Experience analyzing campaign performance and making data-driven optimization decisions
• Experience with Google Analytics, tracking tools, reporting dashboards, and CRM systems
• Experience with WordPress or similar CMS platforms

Leadership & Personality Profile:

• Takes ownership and accountability
• Is comfortable presenting ideas and results to executives and business leaders
• Has a strong sense of urgency
• Is driven by measurable results

Benefits:

• Competitive base salary
• 401(k)
• Comprehensive healthcare benefits
• Paid vacation and PTO
• Opportunity to make a measurable impact within a growing organization
• Direct interaction with leadership and business decision-makers

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