Digital Marketing Manager

Advanced Drainage Systems, Inc.; Hilliard (OH); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health & Welfare Benefits

401k match

Employee stock purchase plan

Tuition reimbursement

Parental leave

Flexible spending accounts

Short-term and long-term disability

Basic life insurance

AD&D

HSA

Job summary

Advanced Drainage Systems, Inc. is seeking a Digital Marketing Manager to lead web, social, and online strategies, driving ADS as a digital leader in the stormwater space. You will plan, develop, and execute campaigns with strong storytelling and analytics to improve ROI.

You will collaborate with internal teams, agencies, and partners, manage marketing automation, and develop dashboards to measure KPIs and ROI across channels.

Qualifications

• Bachelor’s degree in marketing, technology, or related field; MBA preferred.
• 7–10 years of experience in digital marketing or related field.
• CMS experience (Sitefinity a plus).
• CRM experience (Salesforce preferred).
• Marketing Automation experience (Pardot preferred).
• DAM and PIM experience.
• Expertise in digital analytics (tagging, attribution, dashboard development).
• Knowledge of website analytics tools.
• Ability to travel up to 25%.

Responsibilities

• Build infrastructure to support ADS Digital Transformation.
• Integrate systems to create a cohesive customer experience.
• Lead and advocate for digital marketing.
• Evaluate software and trends to benefit the business.
• Collaborate with internal teams, external agencies, and vendor partners.
• Optimize digital campaigns using email, SEO/PPC, social, etc.
• Create marketing content to promote products/services/sustainability.
• Implement marketing automation capabilities to drive engagement, loyalty, and sales.
• Develop a full view and attribution and ROI model using digital and social analytics.
• Create dashboards and infographics for actionable insights.
• Measure and report performance of digital marketing campaigns against goals (ROI and KPIs).

Skills

Storytelling

Analytics

Cross-functional

UX/CX understanding

ROI measurement

A/B testing

Project management

Leadership

Presentations

Stakeholder alignment

Education

Bachelor's degree in marketing/related field

MBA preferred

Tools

Sitefinity CMS

Salesforce CRM

Pardot Marketing Automation

DAM (Digital Asset Management)

PIM

Job description

Overview

Advanced Drainage Systems is a leading manufacturer of stormwater and onsite septic wastewater solutions, committed to sustainability and innovation. With a vast manufacturing and distribution network, we deliver high-quality products across multiple industries while recycling over half a billion pounds of plastic annually. At ADS, we foster a culture where diverse perspectives drive better ideas, ensuring every employee feels valued, heard, and empowered to make an impact.

Responsibilities

We are looking for a Digital Marketing Manager to join our team! In this role, you will plan, develop, and execute web, social, and online strategies to make ADS a digital leader in the stormwater space. If you are passionate about digital marketing and have strong storytelling and analytical skills, we would love to hear from you!

Key Responsibilities:

• Build infrastructure to support ADS Digital Transformation.
• Integrate systems to create a cohesive customer experience.
• Lead and advocate for digital marketing.
• Evaluate software and trends to benefit the business.
• Collaborate with internal teams, external agencies, and vendor partners.
• Optimize digital campaigns using email, SEO/PPC, social, etc.
• Create marketing content to promote products/services/sustainability.
• Implement marketing automation capabilities to drive engagement, loyalty, and sales.
• Develop a full view and attribution and ROI model using digital and social analytics.
• Create dashboards and infographics for actionable insights.
• Measure and report performance of digital marketing campaigns against goals (ROI and KPIs).

Qualifications:

• Bachelor’s degree in marketing, technology, or related field; MBA preferred.
• 7-10 years of experience in digital marketing or related field.
• CMS experience (Sitefinity a plus).
• CRM experience (Salesforce preferred).
• Marketing Automation experience (Pardot preferred).
• Digital Asset Management (DAM) experience.
• Product Information Management (PIM) experience.
• Expertise in digital analytics (tagging, attribution, dashboard development).
• Knowledge of website analytics tools.
• Ability to travel up to 25%.

Skills & Competencies:

• Strong storytelling capabilities.
• Data-driven with analytical skills.
• Ability to parse data, draw conclusions, and pivot if necessary.
• Proven success in cross-collaboration with stakeholders.
• Understanding of UX/CX and its impact on the digital landscape.
• Experience in developing digital strategy and programs with measurable ROI.
• Executing, measuring, and optimizing digital marketing campaigns.
• Project management skills and ability to juggle multiple projects.
• Strong attention to detail.
• Experience with A/B testing and multivariate experiments.
• Visual content marketing experience.
• B2B experience.
• Collaborative personality and ability to align with others.
• Highly motivated and results-oriented.
• Strong project management and strategic planning skills.
• Effective presentation skills.
• Forward-thinking leadership style.
• Excellent organizational skills.
• Hands-on approach and ability to operate under pressure.
• High ethical and moral standards.
• Analytical ability to derive insights from data.
• Approachable and candid.

#LI-JC1

#LI-Onsite

Company Benefits:

Health & Welfare Benefits: Medical and prescription drug plans, telemedicine (with medical plan), High-Deductible Health Plan (HDHP) and Health Savings Account (HSA), dental and vision plans, virtual physical therapy*, an employee assistance program (EAP)*, and voluntary accident, critical illness, and hospital indemnification programs.

Financial Benefits: Retirement 401k program with company match, an employee stock purchase plan (voluntary), financial wellness planning*, paid parental leave*, flexible spending accounts (FSA) for child care and health care, short-term and long-term disability*, basic life insurance, accidental death and dismemberment (AD&D)*, adoption financial reimbursement*, tuition reimbursement*, voluntary life insurance (for employees, spouses, and children), and voluntary identity theft and fraud protection.

*100% paid by ADS.

Why Join ADS?

Growth Opportunities & Global Presence: With a global network of approximately 70 manufacturing plants and 40 distribution centers, ADS offers extensive opportunities for career growth and development in various locations around the world.

Inclusive and Creative Work Culture: ADS fosters a culture of passion, innovation, and continuous improvement, empowering employees to shape industry-leading solutions. We value diverse perspectives, recognizing that they drive better ideas, processes, and performance. Our workplace is built on respect, inclusivity, and shared responsibility, ensuring every team member feels valued and contributes to our collective success.

Innovative & Sustainability Focused: Advanced Drainage Systems is one of the largest plastic recyclers in North America, ensuring over half a billion pounds of plastic is kept out of landfills every year.

Learn More: https://www.adspipe.com/about-us

EEO Statement

ADS supports an inclusive workplace that values diversity of thought, experience, and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. ADS is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.