Digital Marketing Manager

Jobtailor; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Austin is seeking a senior digital marketing leader to develop and execute strategies that drive ticket revenue, merchandise sales, broadcast tune-in, and fan engagement. You will own the digital fan journey from awareness through re-engagement, and you will grow LOVB Austin’s first-party fan database.

You will lead digital support for season tickets, matches, merchandise, events, and major brand campaigns, while guiding strategy across paid media, website/SEO, email, SMS, CRM, and

Qualifications

• 3–5+ years of digital marketing experience.
• Experience managing six-figure media budgets.
• Hands-on with paid media, website/SEO, email, analytics.
• Experience in sports, entertainment, live events, or ticketing is a plus.

Responsibilities

• Develop and execute digital marketing strategies driving ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement.
• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement.
• Grow and better utilize LOVB Austin’s first-party fan database.
• Lead digital support for season tickets, individual matches, merchandise, special events, and major brand campaigns.
• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms.
• Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels.
• Manage digital advertising budgets and optimize investment based on campaign objectives and performance.
• Develop audience targeting, segmentation, retargeting, and personalization strategies.
• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences.
• Partner with creative, social, and communications teams on athlete, team, match, and community storytelling.
• Develop strategies to build match excitement, increase broadcast tune-in, and strengthen year-round fan engagement.
• Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events.
• Identify new digital opportunities, platforms, and experiences.
• Establish KPIs and track ticket revenue, ROAS, CPA, conversion, website traffic, database growth, and engagement.
• Test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies.
• Provide performance reporting and actionable insights to leadership.
• Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions.
• Coordinate integrated campaigns, timelines, assets, tracking, and launches across teams.
• Manage relationships with external agencies, media partners, technology providers, and vendors.
• Collaborate with league-level teams and partners on shared digital initiatives and national campaigns.

Skills

Digital Marketing

Paid Media

Audience Targeting

Campaign Optimization

Analytics

Budget Management

CRM Systems

Cross-Functional Collaboration

Social Media Advertising

Tools

Google Ads

Google Analytics

Salesforce

HubSpot

Meta

TikTok

YouTube

OTT/CTV

Programmatic Advertising

Job description

• Develop and execute digital marketing strategies driving ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement


• Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement


• Grow and better utilize LOVB Austin’s first-party fan database


• Lead digital support for season tickets, individual matches, merchandise, special events, and major brand campaigns


• Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms


• Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels


• Manage digital advertising budgets and optimize investment based on campaign objectives and performance


• Develop audience targeting, segmentation, retargeting, and personalization strategies


• Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences


• Partner with creative, social, and communications teams on athlete, team, match, and community storytelling


• Develop strategies to build match excitement, increase broadcast tune-in, and strengthen year-round fan engagement


• Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events


• Identify new digital opportunities, platforms, and experiences


• Establish KPIs and track ticket revenue, ROAS, CPA, conversion, website traffic, database growth, and engagement


• Test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies


• Provide performance reporting and actionable insights to leadership


• Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions


• Coordinate integrated campaigns, timelines, assets, tracking, and launches across teams


• Manage relationships with external agencies, media partners, technology providers, and vendors


• Collaborate with league-level teams and partners on shared digital initiatives and national campaigns

Requirements

• 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field


• Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes


• Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization


• Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, display/programmatic, OTT/CTV, and/or digital audio


• Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or similar systems


• Strong analytical, project management, communication, and cross-functional collaboration skills


• Experience in professional sports, entertainment, live events, or ticketing is a plus

Core Competencies

Demonstrates expertise in developing and executing digital marketing strategies that drive ticket revenue and fan engagement, utilizing data-driven insights for audience targeting and campaign optimization. Proficient in managing digital advertising budgets and collaborating across teams to enhance the fan experience and achieve measurable business outcomes.

Highest-signal resume keywords

• Digital Marketing Strategy


• Paid Media Management


• Audience Targeting and Segmentation


• Google Ads and Analytics


• CRM and Marketing Platforms

Hard Skills

• Digital Marketing


• Performance Marketing


• Campaign Optimization


• SEO


• Email Marketing


• Analytics


• Budget Management


• Audience Development


• Conversion Rate Optimization


• Data Analysis

Soft Skills

• Project Management


• Communication


• Cross-Functional Collaboration


• Analytical Thinking


• Creative Problem Solving

Industry Keywords

• Professional Sports


• Entertainment


• Live Events


• Ticketing


• Fan Engagement


• Digital Advertising


• Media Budgets


• KPI Tracking


• Campaign Performance


• Integrated Campaigns

Tools & Technologies

• Google Ads


• Google Analytics


• Salesforce


• HubSpot


• Meta


• TikTok


• YouTube


• OTT/CTV


• Digital Audio


• Programmatic Advertising