Digital Marketing Manager

Rubico Inc.; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Rubico Inc. is seeking a Digital Marketing Manager to transform clicks into customers by analyzing, developing, and executing digital campaigns that resonate with our audience and boost brand presence.

You will lead social media content, optimize UX, and craft engaging content across channels. The role requires proficiency in photo/video editing, a solid understanding of web design, and experience with paid campaigns and email marketing.

Qualifications

• Degree in marketing, business, or related field preferred.
• Proficiency in photo and video editing software, such as Adobe.
• Understanding of web design principles to enhance content creation.
• Familiarity with Google Workspace and content management systems.
• Ability to manage paid social media campaigns and develop effective email marketing.
• Exceptional project management skills to juggle multiple initiatives and meet deadlines.

Responsibilities

• Oversee our social media content by ensuring it aligns with our brand identity and engages our target audience effectively.
• Devise and implement digital marketing strategies that attract and convert users through enhancing the user experience (UX) and optimizing website traffic and design.
• Utilize your photo and video editing skills to produce compelling content that captivates and communicates our brand message.
• Maintain a cohesive brand voice across all digital platforms, from social media to email campaigns, ensuring our messaging resonates with key customers.
• Stay ahead of digital marketing trends by applying cutting-edge techniques and tools to keep our strategies fresh and impactful.

Skills

Social media management

Content creation

UX understanding

Email marketing

Project management

Education

Degree in marketing or business

Tools

Adobe Creative Suite

Google Workspace

Content Management Systems

Job description

Convert users into customers by effectively analyzing strategies to measure the effectiveness of marketing campaigns.

Are you passionate about transforming clicks into customers? As our Digital Marketing Manager, your expertise will be pivotal in analyzing, developing, and executing digital campaigns that resonate with our audience and amplify our brand presence.

Here’s how you’ll make an impact:

• Oversee our social media content by ensuring it aligns with our brand identity and engages our target audience effectively.
• Devise and implement digital marketing strategies that attract and convert users through enhancing the user experience (UX) and optimizing website traffic and design.
• Utilize your photo and video editing skills to produce compelling content that captivates and communicates our brand message.
• Maintain a cohesive brand voice across all digital platforms, from social media to email campaigns, ensuring our messaging resonates with key customers.
• Stay ahead of digital marketing trends by applying cutting-edge techniques and tools to keep our strategies fresh and impactful.

Why Rubico?

• Every project will expose you to a variety of industries, cultures, and challenges.
• Work alongside a team that spans globally from the US, India, and beyond, to bring a unique perspective that will enrich your career.
• We're committed to both your professional and personal development by offering continuous learning opportunities to expand your skill set.

What You’ll Need To Succeed:

• A degree in marketing, business, or a related field is preferred.
• Proficiency in photo and video editing software, such as Adobe.
• A deep understanding of web design principles to enhance content creation.
• Familiarity with Google Workspace and content management systems.
• The ability to manage paid social media campaigns and develop effective email marketing strategies.
• Exceptional project management skills to juggle multiple initiatives, meeting deadlines, and exceed expectations.