Digital Marketing Manager

USA Clinics Group; Northbrook (IL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401k & Match

Paid Time Off (PTO)

Job summary

An innovative company is seeking a Digital Marketing Manager to lead and enhance their digital marketing strategies. This dynamic role is pivotal in shaping the company's online presence and driving business success. You will be responsible for developing and implementing effective online advertising campaigns across platforms such as Google Ads and Facebook. Collaborating with designers and developers, you will enhance user experience and manage new web properties. If you're passionate about digital marketing and ready to take your career to the next level, this opportunity is perfect for you, offering a chance to make a real impact in a growing organization.

Qualifications

• Previous experience in marketing or related fields is essential.
• Strong project management and leadership skills are required.

Responsibilities

• Develop and optimize online advertising strategies through various channels.
• Analyze data using Google Analytics to set KPIs and improve performance.

Skills

PPC

Digital Marketing Strategies

Google Analytics

Facebook Business Manager

Web Design Procedures

Data Visualization Tools

Marketing Automation

HTML Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook/Instagram Ads

Analytics Platforms

Job description

We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Responsibilities:

1. Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
2. Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs).
3. Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
4. Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
5. Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance.
6. Generate website traffic analytics dashboards and effectively present analyses to Director and CEO.
7. Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers.

Ideal Candidate Experience and Knowledge:

1. In depth knowledge of PPC.
2. Developing and implementing digital marketing strategies.
3. In depth knowledge of different digital marketing channels.
4. Good knowledge and experience with online marketing tools and best practices.
5. Strong knowledge of web design procedures.
6. Strong understanding of Google Analytics.
7. Strong understanding of Facebook Business Manager.
8. Experience building dashboards and data visualization tools.
9. Some graphics and HTML skills.
10. Ability to handle multiple projects simultaneously.

Qualifications:

1. Previous experience in marketing or other related fields.
2. Experience in a managerial role.
3. Strong project management skills.
4. Strong leadership qualities.
5. Deadline and detail-oriented.

Benefits:

1. Health.
2. Dental.
3. Vision.
4. 401k & Match.
5. PTO.