Marketing Specialist

Rubico Inc.; United States; Hybrid; USD 55,000 - 75,000; Full time

Job summary

Rubico Inc. is seeking a Marketing Specialist to craft impactful digital marketing solutions using SEO, social media, and paid ads. The role emphasizes collaboration, consultation, and dreaming big for Rubico and its clients.

Based in the United States with flexible hours and home-office options, the candidate will promote Rubico’s services, grow client relationships, and support existing client marketing needs.

Qualifications

• Experience in building and optimizing digital marketing campaigns.
• Strong analytical skills with the ability to interpret data.
• Proven copywriting and content creation capabilities.

Responsibilities

• Create and execute marketing campaigns.
• Develop visual assets for digital campaigns.
• Monitor and optimize campaigns.
• Copywriting and content creation.
• Continuously improve branding.
• Managing and continuously improving websites.
• Creating strategies and content for Social Media Marketing.
• Client consulting.
• Brainstorm new and creative growth strategies.
• Collaborate with team members and clients.

Skills

Analytical thinking

Problem-solving

Communication skills

Digital marketing

Campaign management

Client consulting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

Semrush

WordPress

HTML/CSS

Job description

Creative and strategic thinker, crafting impactful digital marketing solutions using SEO, social media, and paid ads.

In the ever-evolving digital era, a Marketing Specialist is a role that is pivotal to our team. With over two decades of experience in software development, we recognize the need to strengthen our brand and expand our client base. The Marketing Specialist plays a vital role in achieving these goals by leveraging their expertise in strategically promoting Rubico’s services and fostering new client relationships. Along with propelling Rubico, this role also provides marketing assistance to our client base as needed. We need people who can collaborate, consult, and dream big for Rubico and others.

Responsibilities:

• Create and execute marketing campaigns.
• Develop visual assets for digital campaigns.
• Monitor and optimize campaigns.
• Copywriting and content creation.
• Continuously improve branding.
• Managing and continuously improving websites.
• Creating strategies and content for Social Media Marketing.
• Client consulting.
• Brainstorm new and creative growth strategies.
• Collaborate with team members and clients.

Experience:

• Excellent analytical, problem-solving and communication skills.
• Knowledge of website analysis tools like Google Analytics, Google Search Console and Semrush.
• SEO experience.
• Social Media Marketing.
• Paid Ads (preferred).
• Experience using WordPress.
• Knowledge of HTML/CSS (preferred).

Characteristics:

• Trustworthy.
• Process-oriented.
• Results-oriented.
• Work regularly from a home office and co-working space, if living in the USA.
• Work in our 2 offices with our 100+ employees, if living in India.
• Flexible working hours due to close collaboration with people in other time zones.
• Close collaboration with remote teams and individuals.
• Availability to travel domestically and internationally.