Digital Marketing Leader — B2B Automation & Growth

Duravant; Riverside (MO); On-site; USD 102,000 - 132,000; Full time

Job summary

The Digital Marketing Manager – Food Automation at Paycom - ATS is responsible for managing and optimizing the Food Automation Group's shared digital marketing infrastructure and lead generation programs.

This role serves as the central owner of the group's digital ecosystem, ensuring websites, marketing technology platforms, digital advertising, lead management processes, and reporting systems support business growth across all operating companies.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• 5+ years of digital marketing, marketing automation, or lead generation.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, or similar).
• Strong knowledge of SEO, GEO, SEM, digital advertising, social media, and website optimization.
• Experience using Google Analytics and dashboards.
• Excellent communication and project management skills.
• Willingness to travel up to 25%.

Responsibilities

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social media channels.
• Manage lead capture, scoring, qualification, and routing to operating company sales teams.
• Develop and maintain dashboards, analytics, and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices across the Food Automation Group.
• Train and support operating company marketing teams on digital tools, processes, and campaign execution.
• Partner with marketing, sales, and product teams to drive pipeline growth and improve lead conversion.
• Identify opportunities to improve digital performance, marketing efficiency, and customer engagement.

Skills

Data-driven decision making

Project management

Cross-functional collaboration

Communication training

Problem solving

Customer orientation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

HubSpot

Google Analytics

CMS platforms

Job description

The Digital Marketing Manager – Food Automation at Paycom - ATS is responsible for managing and optimizing the Food Automation Group's shared digital marketing infrastructure and lead generation programs.

This role serves as the central owner of the group's digital ecosystem, ensuring websites, marketing technology platforms, digital advertising, lead management processes, and reporting systems support business growth across all operating companies.