Digital Marketing Mgr - Food Automation

Duravant; Riverside (MO); Presencial; USD 102.000 - 132.000; Jornada completa

Descripción de la vacante

The Digital Marketing Manager – Food Automation at Paycom - ATS is responsible for managing and optimizing the Food Automation Group's shared digital marketing infrastructure and lead generation programs.

This role serves as the central owner of the group's digital ecosystem, ensuring websites, marketing technology platforms, digital advertising, lead management processes, and reporting systems support business growth across all operating companies.

Formación

• Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
• 5+ years of digital marketing, marketing automation, or lead generation.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, or similar).
• Strong knowledge of SEO, GEO, SEM, digital advertising, social media, and website optimization.
• Experience using Google Analytics and dashboards.
• Excellent communication and project management skills.
• Willingness to travel up to 25%.

Responsabilidades

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social media channels.
• Manage lead capture, scoring, qualification, and routing to operating company sales teams.
• Develop and maintain dashboards, analytics, and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices across the Food Automation Group.
• Train and support operating company marketing teams on digital tools, processes, and campaign execution.
• Partner with marketing, sales, and product teams to drive pipeline growth and improve lead conversion.
• Identify opportunities to improve digital performance, marketing efficiency, and customer engagement.

Conocimientos

Data-driven decision making

Project management

Cross-functional collaboration

Communication training

Problem solving

Customer orientation

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce

Marketo

HubSpot

Google Analytics

CMS platforms

Descripción del empleo

Job Details: Level: Management, Job Location: Marlen - Riverside, MO, Position Type: Full Time, Education Level: 4 Year Degree, Salary Range: $101600.00 - $132100.00Salary, Travel Percentage: Up to 25%, Job Shift: Day, Job Category: Marketing,

POSITION SUMMARY:

The Digital Marketing Manager – Food Automation is responsible for managing and optimizing the Food Automation Group's shared digital marketing infrastructure and lead generation programs. This role serves as the central owner of the group's digital ecosystem, ensuring websites, marketing technology platforms, digital advertising, lead management processes, and reporting systems support business growth across all operating companies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social media channels.
• Manage lead capture, scoring, qualification, and routing to operating company sales teams.
• Develop and maintain dashboards, analytics, and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices across the Food Automation Group.
• Train and support operating company marketing teams on digital tools, processes, and campaign execution.
• Partner with marketing, sales, and product teams to drive pipeline growth and improve lead conversion.
• Identify opportunities to improve digital performance, marketing efficiency, and customer engagement.

Qualifications: POSITION REQUIREMENTS:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, marketing automation, or lead generation.
• Experience managing CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, or similar).
• Strong understanding of SEO, GEO, SEM, digital advertising, social media marketing, and website optimization.
• Experience using Google Analytics, reporting platforms, and dashboard tools.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Experience supporting multiple business units or brands.
• Experience in B2B manufacturing, industrial equipment, automation, or technical product environments.
• Google Analytics, Google Ads, Salesforce, or Marketo certifications.
• Experience with website CMS platforms and digital content management.
• Travel up to 25% domestically and internationally to support operating companies, attend industry events, participate in training, and collaborate with commercial and marketing teams across the Food Automation Group.

Skills & Competencies:

• Data-driven decision making
• Project and process management
• Cross-functional collaboration
• Communication and training skills
• Problem solving and continuous improvement
• Customer and results orientation

PHYSICAL DEMANDS:

While performing the duties of this role, the employee is regularly required to sit, stand, walk, and use hands to operate standard office equipment. Occasional lifting of up to 25 pounds may be required.

WORK ENVIRONMENT:

This position operates primarily in a professional office environment. Travel to Operating Companies, trade shows, and manufacturing facilities is required. While visiting customer or production environments, the employee may be exposed to moving mechanical parts, noise, and varying temperatures. The role requires flexibility to work across time zones in a global organization.

WHY YOU SHOULD APPLY:

• Compensation: Competitive compensation
• Benefits: Comprehensive benefit programs designed to support employees’ health, well‑being, and financial security
• Development: Education and training opportunities, including an educational assistance program
• Time Off: Paid holidays and paid time off
• Driven Team Members: A cross‑functional, collaborative environment focused on delivering results
• Core Values: Do What’s Right, Champion Customer Success, Respond Fast - Deliver Faster, Work Together - Win Together, Ignite What’s Next
• Culture: A people‑first culture driven by the success and engagement of our employees
• Community Involvement: Active participation in local communities, including volunteer opportunities throughout the year through our Doing Good Program

Equal Opportunity & Accommodation Statement:

Duravant is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals and will provide accommodation throughout the recruitment process in accordance with applicable legislation.