Food Automation Digital Marketing Lead

Duravant; Riverside (MO); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Educational assistance program

Paid holidays and PTO

Doing Good Program

Job summary

Duravant is seeking a Digital Marketing Manager for the Food Automation Group to own the digital marketing infrastructure, lead generation programs, and marketing technology stack across operating companies.

The ideal candidate is data-driven with expertise in SEO, paid media, CRM management, marketing automation, analytics, and cross-functional collaboration to drive pipeline growth and ROI.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing, marketing automation, or lead generation.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, or similar).
• Strong SEO, GEO, SEM, digital advertising, social media marketing, and website optimization knowledge.
• Experience with Google Analytics and analytics dashboards.
• Excellent communication and project management skills.
• Experience supporting multiple brands and working across teams.
• Travel up to 25% domestically and internationally.

Responsibilities

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social channels.
• Manage lead capture, scoring, qualification, and routing to sales teams.
• Develop dashboards and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices.
• Train and support operating company marketing teams on tools and processes.
• Collaborate with marketing, sales, and product teams to drive pipeline growth.
• Identify opportunities to improve digital performance and customer engagement.

Skills

Digital marketing

Marketing automation

CRM management

SEO

Google Analytics

Paid media

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketo

HubSpot

Job description

Duravant is seeking a Digital Marketing Manager for the Food Automation Group to own the digital marketing infrastructure, lead generation programs, and marketing technology stack across operating companies.

The ideal candidate is data-driven with expertise in SEO, paid media, CRM management, marketing automation, analytics, and cross-functional collaboration to drive pipeline growth and ROI.