Digital Marketing Lead — Social & Content for Craft Beer

Monster Brewing Company; Denver (CO); On-site; USD 58,000 - 65,000; Full time

Job summary

Monster Brewing Company in Denver, Colorado seeks a Social Media Manager to plan and execute social media strategies, create copy and video content, and manage brand voices across channels.

You will collaborate on digital marketing, run influencer partnerships, analyze campaign performance, and support website updates and paid media campaigns; a bachelor’s degree and 4+ years of experience are required.

Qualifications

• Experience with digital marketing channels including social media, email, SEO/SEM and content marketing.
• Proficiency in data analysis and ability to interpret data to inform decisions.
• Knowledge of writing in a brand voice.
• Skill in photo/video editing and design.

Responsibilities

• Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
• Social Media Management – develop/execute social media strategy for brand(s) including content creation, scheduling, and community management.
• Content Creation - produce copy and video/images for social media and digital assets; assist with photo shoots as needed.
• Influencer Marketing - identify and collaborate with relevant influencers to amplify brand messaging.
• Analytics & Reporting - measure and report performance of social media and digital campaigns.
• Website Management - keep brand websites up to date with new products and content.
• Campaign Management - plan, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, Instagram, TikTok.

Skills

Social media strategy

Content creation

Influencer marketing

Analytics & reporting

Advertising platforms

Brand voice

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Monster Brewing Company in Denver, Colorado seeks a Social Media Manager to plan and execute social media strategies, create copy and video content, and manage brand voices across channels.

You will collaborate on digital marketing, run influencer partnerships, analyze campaign performance, and support website updates and paid media campaigns; a bachelor’s degree and 4+ years of experience are required.