Social Media Lead for a Craft Brewery | Creative Autonomy

The-Olde-Mecklenburg-Brewery-1; Charlotte (NC); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k with match

Job summary

The Olde Mecklenburg Brewery seeks a Social Media Coordinator to own our digital presence across Instagram, Facebook, and our website. This entry-level role runs the show, shaping how our brand appears online every day.

You’ll create content, manage channels, and tell OMB’s story with warmth and authenticity. You’ll collaborate with our LoSo and Ballantyne teams, and help drive content across events, beer releases, and location launches, including Mount Holly when open.

Qualifications

• 1–2 years of social media experience for a brand, business, or org (internships count).
• Proven ability to create quality short-form video content (Reels/TikTok) with portfolio.
• Strong writing with brand voice; avoid generic marketing-speak.
• Familiar with Instagram, Facebook, scheduling, and analytics tools.
• Comfortable with basic photo/video editing tools.
• Able to manage a content calendar and meet deadlines without micromanagement.
• Willing to work across multiple Charlotte locations.
• Flexibility for evenings and weekends for content capture.

Responsibilities

• Plan, create, and publish content across Instagram, TikTok, Facebook, and other channels.
• Maintain weekly content calendar with 5–7 posts per week.
• Shoot and edit short-form video on location at two Brauhaus sites and the brewery.
• Oversee paid campaigns via Meta Business Suite; manage local search presence.
• Write captions in OMB voice; monitor comments and DMs.
• Develop user-generated content programs; run occasional contests.
• Track engagement metrics and provide monthly leadership reports.
• Collaborate with kitchen, taproom, events, and leadership teams.

Skills

Social media management

Short-form video production

Brand voice writing

Scheduling & analytics tools

Photo/video editing basics

Self-directed & deadline-driven

Reliable transportation

Evening/weekend availability

Education

Bachelor’s degree in marketing/communications or related field

Tools

Sprout Social

Meta Business Suite

WordPress/Squarespace

CapCut/Canva/InShot/Lightroom

Job description

The Olde Mecklenburg Brewery seeks a Social Media Coordinator to own our digital presence across Instagram, Facebook, and our website. This entry-level role runs the show, shaping how our brand appears online every day.

You’ll create content, manage channels, and tell OMB’s story with warmth and authenticity. You’ll collaborate with our LoSo and Ballantyne teams, and help drive content across events, beer releases, and location launches, including Mount Holly when open.