Digital Marketing Manager

Monster Brewing Company; Denver (CO); On-site; USD 58,000 - 65,000; Full time

Job summary

Monster Brewing Company in Denver, Colorado seeks a Social Media Manager to plan and execute social media strategies, create copy and video content, and manage brand voices across channels.

You will collaborate on digital marketing, run influencer partnerships, analyze campaign performance, and support website updates and paid media campaigns; a bachelor’s degree and 4+ years of experience are required.

Qualifications

• Experience with digital marketing channels including social media, email, SEO/SEM and content marketing.
• Proficiency in data analysis and ability to interpret data to inform decisions.
• Knowledge of writing in a brand voice.
• Skill in photo/video editing and design.

Responsibilities

• Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
• Social Media Management – develop/execute social media strategy for brand(s) including content creation, scheduling, and community management.
• Content Creation - produce copy and video/images for social media and digital assets; assist with photo shoots as needed.
• Influencer Marketing - identify and collaborate with relevant influencers to amplify brand messaging.
• Analytics & Reporting - measure and report performance of social media and digital campaigns.
• Website Management - keep brand websites up to date with new products and content.
• Campaign Management - plan, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, Instagram, TikTok.

Skills

Social media strategy

Content creation

Influencer marketing

Analytics & reporting

Advertising platforms

Brand voice

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Description

This position is responsible for social media planning, development of written communications for multiple marketing channels and acts as the social voice for assigned Monster Brewing brands/products.

Essential Responsibilities

• Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
• Social Media Management – Work collaboratively on the development/execution of social media strategy for assigned brand(s) including content creation, scheduling, & community management
• Content Creation - Produces copy and video/images for social media, digital assets, and contributes to other projects across all channels in addition to assisting & attending photo shoots as needed
• Influencer Marketing - Identify & collaborate with relevant influencers to amplify brand messaging
• Analytics & Reporting - Measures and reports performance of social media and digital campaigns.
• Website Management - Works with brand manager to keep websites up to date with new products and content.
• Campaign Management - Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok

Additional Responsibilities

• Attends events to obtain, post, and promote onsite content.
• Assists with the orders and shipments of samples, merchandise, and press mailers.
• Identifies areas for process improvement.
• Monitors industry best practices and competitive deep dives.
• Performs other related duties as required or assigned.

Requirements

Required Knowledge, Skills, and Abilities

• Strong understanding of digital marketing channels best practices including social media, email marketing, SEO, SEM, & content marketing.
• Experience with advertising platforms such as Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficiency in data analysis & ability to interpret data to make informed decisions
• Knowledge of creative writing in a brand voice.
• Skill in photo, video, editing, and design.
• Skill in problem-solving and metrics-driven thinking.
• Skill in effective communication.
• Ability to work independently and in a collaborative environment.
• Ability to think creatively within deadlines and pay acute attention to detail.
• Passion for the beverage/beer industry preferred.

Physical & Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10 -25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.

Position Snapshot

Employment Type: Full-Time

Job Type: Exempt

Pay Type: Salary

Pay Range: $57,784 - $65,000

Supervisor: Brand Manager

Manages Others: No

Minimum Education: Bachelor’s Degree

Minimum Certification: None

Minimum Experience: 4 Years with bachelor's degree -or- 6 Years Without

Age Requirement: 21 Years or Older

Required Travel: Up to 20%

Driving Requirements: No

Tools & Equipment Used: Standard Office Equipment, Phone for Photos / Video

Diversity Statement

Monster Brewing Company values a diverse and inclusive workplace and believes that a career in craft beer and beverage should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

The employer retains the right to change or assign other duties to this position because of evolving business needs.