Digital Marketing Lead — Salesforce Expert

Global Industrial; Roslyn Heights (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

Global Industrial, located in Roslyn Heights, New York, is seeking a Digital Marketing Specialist to lead comprehensive marketing campaigns aimed at customer acquisition and retention. This role requires advanced proficiency in Salesforce Marketing Cloud and strong analytical skills to drive marketing efficiency.

The ideal candidate will have a Bachelor's degree and 5-8 years of digital marketing experience, particularly in automation and B2B marketing. A competitive salary ranging from $115,000 to $130,000 annually will be offered based on qualifications and experience.

Qualifications

• 5-8 years of experience in digital marketing with a focus on marketing automation.
• Salesforce Certifications preferred.
• Technical knowledge for email customization.

Responsibilities

• Lead the development of digital marketing campaigns.
• Manage email marketing strategies including segmentation and optimization.
• Analyze campaign performance and build actionable insights.

Skills

Salesforce Marketing Cloud

Marketing Automation

Cross-channel Campaign Management

Data Analysis

Education

Bachelor's degree in Marketing, Business or related field

Tools

Salesforce Account Engage

Google Analytics

SQL

HTML

CSS

Job description

Global Industrial, located in Roslyn Heights, New York, is seeking a Digital Marketing Specialist to lead comprehensive marketing campaigns aimed at customer acquisition and retention. This role requires advanced proficiency in Salesforce Marketing Cloud and strong analytical skills to drive marketing efficiency.

The ideal candidate will have a Bachelor's degree and 5-8 years of digital marketing experience, particularly in automation and B2B marketing. A competitive salary ranging from $115,000 to $130,000 annually will be offered based on qualifications and experience.