Salesforce Marketing Cloud Specialist

ConsultNet Technology Services and Solutions; Waltham (MA); On-site; USD 115,000 - 140,000; Full time

Job summary

A leading staffing services firm is seeking a Salesforce Marketing Cloud Specialist to design and execute marketing automation solutions. This role requires collaboration with various teams to translate business goals into effective campaigns. Ideal candidates will have 3+ years of experience with Salesforce Marketing Cloud and strong communication skills. This full-time position offers a competitive salary and is based in Waltham, Massachusetts.

Qualifications

• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of segmentation and reporting.

Responsibilities

• Partner with stakeholders to gather requirements for Marketing Cloud solutions.
• Build and manage multi-channel campaigns using various tools.
• Ensure compliance with email marketing regulations.
• Generate reports to track campaign performance.

Skills

Salesforce Marketing Cloud

Data management

HTML

AMPscript

SQL

Agile methodologies

Communication skills

Education

Bachelor's degree in Marketing or Information Systems

Tools

Journey Builder

Automation Studio

Email Studio

Jira

Job description

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Base pay range

$115,000.00/yr - $140,000.00/yr

This range is provided by ConsultNet Technology Services and Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Our client is seeking a Salesforce Marketing Cloud Specialist to design, build, and execute marketing automation solutions that deliver personalized, data-driven customer experiences. This role collaborates with marketing, sales, and technical teams to translate business objectives into campaigns, journeys, and automations that drive engagement and measurable results.

Responsibilities

• Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions.
• Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
• Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications.
• Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
• Configure advanced personalization and automation using AMPscript, SQL, and HTML.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
• Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness.
• Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms.
• Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing.
• Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Information Systems, or related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of data management, segmentation, and campaign reporting.
• Experience with HTML, AMPscript, and SQL for customization.
• Familiarity with mobile, SMS, and multi-channel campaign execution.
• Strong communication and collaboration skills, with the ability to work across technical and business teams.
• Experience with Agile methodologies using tools such as Jira.

Preferred

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Administrative
• Industries: Banking

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