Digital Marketing Lead: Growth & Analytics

Lemon Media Group; Indiana; On-site; USD 52,000 - 68,000; Full time

Job summary

Lemon Media Group is seeking a Digital Marketing Specialist to lead and optimize our digital campaigns in Indiana. You will develop and implement digital marketing strategies, create visual concepts for promotions, manage the marketing calendar, and maintain the company's online presence and reputation.

The ideal candidate has a bachelor’s degree in marketing or a related field, at least three years of relevant experience, and hands-on expertise with Facebook/Instagram Ads Manager, Google Ads,

Qualifications

• Bachelor’s degree in Marketing or a similar field.
• Minimum of 3 years of experience as a Digital Marketing Specialist or similar role.
• Experience with digital marketing automation software.
• Experience with Facebook, Instagram Ads Manager.
• Experience with Google Ads and Google Analytics.
• Knowledge of web publishing.
• Proficiency with SEO tools.
• Strong communication skills.
• Strong interpersonal skills.
• Strong problem-solving skills.
• Ability to work well in a team environment.
• Strong time management skills.
• Excellent multitasking skills.
• Strong analytical skills.
• Attention to detail.
• Ability to work in a fast-paced environment.
• Ability to prioritize tasks and meet deadlines.

Responsibilities

• Develop and implement a digital marketing strategy.
• Create visual concepts for promotional activities.
• Manage the digital marketing calendar.
• Maintain the online presence and reputation of the company.
• Oversee the creation and maintenance of social media content.
• Track digital marketing performance.
• Create and update digital marketing reports.
• Oversee the digital marketing budget.

Skills

Analytical thinking

Communication

Team collaboration

Time management

Problem solving

Education

Bachelor’s Degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

Google Analytics

SEO tools

Marketing automation software

Job description

Lemon Media Group is seeking a Digital Marketing Specialist to lead and optimize our digital campaigns in Indiana. You will develop and implement digital marketing strategies, create visual concepts for promotions, manage the marketing calendar, and maintain the company's online presence and reputation.

The ideal candidate has a bachelor’s degree in marketing or a related field, at least three years of relevant experience, and hands-on expertise with Facebook/Instagram Ads Manager, Google Ads,