Digital Marketing Strategist: Campaigns & Analytics

Central Boiler, Inc.

Northern (KY)

Hybrid

USD 33,000 - 43,000

Full time

14 days+

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Job summary

Central Boiler, Inc. is seeking a Digital Marketing Coordinator to drive online marketing across brands. You will lead campaigns, analyze data, and deliver insights to guide future marketing planning.

You will manage email, social, and website content, optimize SEO, and report on Google Analytics 4, Facebook, and Google Ads performance. Collaboration across teams will be essential to grow traffic and generate leads.

Qualifications

Bachelor's degree in Marketing, Business, or relevant field.
Minimum 5 years of experience in digital advertising, including campaign setup and optimization.
Advanced knowledge of social media management and ad creation per platform specs.
In depth experience with website design, content management systems, and updates.
Ability to generate reports from Facebook, Google Ads, and Google Analytics 4.

Responsibilities

Create and distribute email campaigns, including push notifications and automated emails through the Active Campaign platform.
Develop and manage Facebook, Instagram, and Google advertising campaigns, including audience targeting, ad creation, and optimization.
Research and evaluate new advertising opportunities across print, digital, and other media channels.
Coordinate and schedule print advertising, ensuring optimal placement and cost efficiency.
Oversee all social media campaigns and strategy implementation.
Create and post content across social platforms (Facebook, Instagram, LinkedIn, X).
Assist with posting and optimizing YouTube videos.
Monitor and respond to inquiries or comments on social media.
Manage website content for multiple sites, update with new content, artwork and ads.
Utilize website monitoring and reporting software to ensure performance and UX.
Design and update websites using content management systems and SEO guidelines.
Develop and analyze key performance metrics and report findings.