Digital Product Marketing Lead: Content, Campaigns & Growth

Keystone Cooperative, Inc.; Indianapolis (IN); On-site; USD 65,000 - 95,000; Full time

Job summary

Keystone Cooperative, Inc. is seeking a dynamic Digital Marketing Lead to create, execute, and optimize campaigns across social media, email, and digital channels to boost awareness and drive conversions for Keystone’s four divisions.

You will develop engaging content, provide campaign metrics to hand off to the sales team, and craft compelling online experiences. The role requires collaboration with the Product Marketing Specialist and Director of Marketing, development of video content,

Qualifications

• Bachelor's degree in marketing/communications or related field, or equivalent work experience.
• Strong communication skills, both written and verbal.
• Experience building and executing digital marketing campaigns across multiple channels.
• Proven ability to analyze metrics and optimize campaigns.

Responsibilities

• Design, execute, and optimize digital marketing campaigns across social media, email, text, websites, search engines, and digital ads.
• Develop, schedule, and publish engaging social media content with copy, graphics, and video.
• Manage email and text marketing content, segmentation, scheduling, and performance tracking.
• Collaborate with Marketing leadership to develop campaign strategy.
• Track metrics and provide actionable recommendations to improve engagement and conversions.
• Create and publish video content for social, campaigns, and events.
• Oversee internal podcast planning, production, and distribution.
• Work with Creative Services to produce assets aligned with brand standards.

Skills

Excellent verbal & written comms

Project management

Creative content development

Digital marketing analytics

Social media strategy

Email marketing

Video content basics

Team collaboration

Willingness to travel

Adaptability

Education

Bachelor's degree in marketing and/or communications or related field

Job description

Keystone Cooperative, Inc. is seeking a dynamic Digital Marketing Lead to create, execute, and optimize campaigns across social media, email, and digital channels to boost awareness and drive conversions for Keystone’s four divisions.

You will develop engaging content, provide campaign metrics to hand off to the sales team, and craft compelling online experiences. The role requires collaboration with the Product Marketing Specialist and Director of Marketing, development of video content,