Digital Marketing Lead – B2B Campaigns & Growth

Missouri Broadcasters Association; Town of Springfield (WI); On-site; CAD 60,000 - 91,000; Full time

Job summary

Zimmer Communications in Springfield is seeking an experienced Digital Marketing Coordinator to lead the digital department, strategize, build, manage, and optimize digital campaigns while supporting the sales team in promoting digital advertising solutions.

The role requires planning and managing campaigns across display, online video, paid search, and streaming TV, plus analyzing performance and presenting insights to clients. Bachelor’s degree and 2 years of experience are preferred.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2 years of digital marketing experience preferred.
• Experience planning and managing targeted display, online video, paid search, and streaming TV campaigns.
• Understanding of digital marketing metrics and KPIs.
• Proficient in Google Suite products.

Responsibilities

• Lead and manage the digital department as needed.
• Join sales team on client meetings to help close digital accounts.
• Drive digital sales growth by identifying client needs and developing digital marketing strategies.
• Conduct market research, competitor analysis, and audience segmentation to tailor campaigns.
• Manage campaigns across CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
• Monitor campaign performance and make data-driven optimizations.
• Present monthly/quarterly reviews with clients to discuss results and recommendations.
• Stay current with industry trends and emerging technologies to improve performance.
• Provide training on digital tactics to sales staff.

Skills

Digital marketing

Campaign performance analysis

Client relationship management

Education

Bachelor’s degree in marketing or related field

Tools

Google Suite

Job description

Zimmer Communications in Springfield is seeking an experienced Digital Marketing Coordinator to lead the digital department, strategize, build, manage, and optimize digital campaigns while supporting the sales team in promoting digital advertising solutions.

The role requires planning and managing campaigns across display, online video, paid search, and streaming TV, plus analyzing performance and presenting insights to clients. Bachelor’s degree and 2 years of experience are preferred.