Digital Marketing Lead

TORQ Coatings; Lombard (IL); Hybrid; USD 65,000 - 80,000; Full time

Job summary

TORQ Coatings in Chicagoland seeks a highly analytical Digital Marketing Lead to own and scale marketing across multiple brands, markets, and channels. The role offers a clear path to Digital Marketing Director and a hybrid work model.

You will manage paid media across Meta, Google, YouTube, TikTok, and launch CTV campaigns, build automation, and partner with a visionary founder on growth strategy to drive profitable growth.

Qualifications

• 3 years in paid media / performance marketing.
• Proven experience managing multi-channel campaigns.
• Experience managing campaigns across multiple brands preferred.
• Strong understanding of analytics, attribution, and tracking.
• Experience with Zapier or automation tools.
• Website/CRO experience.

Responsibilities

• Plan, launch, and scale paid media campaigns across multiple brands and channels.
• Allocate budgets across markets based on performance.
• Test creatives, audiences, and offers to optimize CPL, CAC, and ROAS.
• Launch and manage CTV campaigns across Hulu, Roku, YouTube TV, and programmatic platforms.
• Build dashboards to track CPL, CAC, ROAS, and full funnel metrics.
• Collaborate with outside partners and agencies to optimize media buys.
• Own attribution and performance clarity across channels.

Skills

Paid media

Multi-brand campaigns

Analytics & attribution

Automation tools

Zapier

Tools

Zapier

Website/CRO

Job description

Digital Marketing Lead (Multi-Brand Growth Role)

Chicagoland (Hybrid Preferred)

$65,000 – $80,000 Base Performance Bonuses (100k OTE)

Growth Path: Digital Marketing Director
About TO

**R
Q Coatings
TORQ Coa

t
ings is a fast-growing concrete floor coatings company expanding across the Midwest.
We speci

a
lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch.
We are b

u
ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution.
⸻
The Op

p
o

r
tunity
We’re lo

o
oking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels.
This is

a
high-impact role with a clear path to Digital Marketing Director.
You won’

t
just execute.You’ll bu
ild, optimize, and help lead the marketing function as we scale.
Your mis

s
ion:Drive pro
fitable growth. Build systems. Make every brand impossible to ignore.
⸻
What Y

o
u

‘
ll Own

Paid Media (Multi-Brand Execution) Plan,

launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok Abilit

y to manage campaigns across multiple brands simultaneously Alloca

te budgets across markets based on performance Test c

reatives, audiences, and offers Optimize for CPL, CAC, and ROAS

Connected TV (CTV) Launch****

and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms Build

geo-targeted campaigns by market Integr

ate CTV into full-funnel strategy Track

performance through attribution and lift metrics

Media Buying & Partnerships Work w**

ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) Evalua**

te opportunities across traditional and digital channels Hold p**

artners accountable to performance and ROI**

Analytics & Performance (Highly Analytical Operator) Track**

CPL, CAC, ROAS, and full funnel conversion rates Build**

dashboards across brands and markets Identi**

fy inefficiencies and scaling opportunities Own at**

tribution and performance clarity**

Website & Conversion Optimization Optimize landing pages, funnels, and user experience A/B te**

st messaging, headlines, and CTAs Improv**

e conversion rates across all brands**

Automation & Systems Build**

workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email Impro**

ve speed-to-lead and pipeline performance Ensur**

e proper lead routing across brands and market**

s

Digital Presence & Brand Visibility Ensur

visibility across paid channels, search (SEO GBP), and web Expan

d reach across new platforms and markets Maint

ain consistency while adapting per bran

d

Strategy, Leadership & Growth Own t

he digital marketing roadmap across all brands Alloc

ate budgets dynamically based on performance Work

directly with a visionary founder on growth strategy Build

and document scalable marketing systems Help

hire, train, and lead future marketing team members Grow

into a Digital Marketing Director role as the company scales
⸻
Who T

h

s Is For • Highl
y analytical and data-driven • Able
to manage multiple brands and campaigns at once • A bui
lder who wants to create systems and scale something big • Stron
g ownership mindset with leadership potential • Excit
ed to work alongside a visionary founder and grow into a leadership role

h

i

s Is NOT For • Someo
ne who only executes without thinking strategically • Someo
ne who avoids data, reporting, or accountability • Someo
ne who cannot handle multiple moving parts • Someo
ne not interested in growth or leadership

Quali

fic

ations • 3 ye
ars in paid media / performance marketing • Prove
n experience managing multi-channel campaigns • Exper
ience managing campaigns across multiple brands preferred • Stron
g understanding of analytics, attribution, and tracking • Exper
ience with Zapier or automation tools • Websi
te/CRO experience • Bonus
: Home services or local lead generatio

n

MUST HAVE: Hand

Success Looks Like Impr
oved CPL, CAC, and ROAS across brands & Incr
eased lead volume and quality & High
er website conversion rates & Stro
ng appointment set and close rates & Scal
able growth across multiple markets

Why J
o

i
n TORQ • Clea
r path to Digital Marketing Director • Oppo
rtunity to build and lead a marketing department • Work
directly with a visionary founder • Real
budget across paid media, CTV, and traditional channels • Grou
nd-floor opportunity with serious upsi
de

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