Digital Marketing Analyst

Placements24; Waukee (IA); Hybrid; USD 22,000 - 33,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health benefits

Professional development

Job summary

Placements24 in Paarl is seeking a data-driven Digital Marketing Analyst to measure, analyze, and report on performance across paid search, social, email, and display campaigns.

You will turn raw data into actionable insights to optimize spend and ROI, with 3+ years in digital marketing analytics and proficiency in web analytics and data-visualization tools, presenting complex data clearly within a hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a related data analysis role.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Strong understanding of digital marketing channels, metrics, and attribution models.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across paid search, social media, email, and display advertising.
• Develop and maintain dashboards and reports to communicate KPIs and insights to stakeholders.
• Conduct deep-dive analysis into campaign data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing teams to define campaign goals, implement tracking mechanisms, and ensure data accuracy.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Stay current with the latest analytics tools, methodologies, and digital marketing trends.

Skills

Analytical thinking

Problem solving

Communication skills

Data-driven decision making

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

Job description

About the Role

Our client is seeking a data-driven and analytical Digital Marketing Analyst to join their team in Paarl . This role is essential for measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels. You will transform raw data into actionable insights that guide strategic decisions, optimize marketing spend, and improve ROI. The ideal candidate possesses strong analytical skills, expertise in data visualization tools, and a deep understanding of digital marketing metrics and methodologies, working within a hybrid model that blends office collaboration with remote flexibility.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across paid search, social media, email, and display advertising.
• Develop and maintain dashboards and reports to communicate key performance indicators (KPIs) and insights to stakeholders.
• Conduct deep-dive analysis into campaign data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing teams to define campaign goals, implement tracking mechanisms, and ensure data accuracy.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Stay current with the latest analytics tools, methodologies, and digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a related data analysis role.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Strong understanding of digital marketing channels, metrics, and attribution models.
• Excellent analytical, problem-solving, and communication skills, with the ability to present complex data clearly.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement offering a blend of office and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in analytics.
• Collaborative team environment focused on data-informed decision-making in Paarl .