Marketing Manager

Placements24; Waukee (IA); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary + bonus

Health benefits

Hybrid work model

Career development

Social impact

Job summary

Placements24 is seeking a strategic and creative Marketing Manager to lead our marketing efforts. This hybrid role combines office collaboration with flexible remote work, focusing on developing and executing comprehensive strategies that boost brand visibility, engagement, and fundraising objectives.

You will oversee digital and traditional channels, manage budgets, lead campaigns, and collaborate with program teams and external agencies to ensure cohesive messaging and measurable ROI.

Qualifications

• Proven experience in marketing management and digital marketing.
• Successful track record of marketing campaigns.
• Strong strategic thinking and data-driven mindset.
• Excellent leadership and project management skills.
• Proficiency with marketing automation tools, CRM, and analytics.

Responsibilities

• Develop integrated marketing strategies to increase awareness and participation.
• Manage digital channels: social media, email, SEO, paid ads.
• Oversee creation of marketing collateral, website content, and campaign materials.
• Conduct market research and analyze competitors for opportunities.
• Manage marketing budget and report ROI.
• Collaborate with program teams and external agencies for cohesive messaging.

Skills

Marketing management

Digital marketing

Campaign development

Strategic thinking

Data analysis

Leadership

CRM analytics

Education

Bachelor's degree

Tools

Marketing automation tools

CRM

Analytics platforms

Job description

About the Role

Our client is seeking a strategic and creative Marketing Manager to lead their marketing efforts in Paarl . This role is pivotal in developing and executing comprehensive marketing strategies that enhance brand visibility, drive engagement, and support fundraising objectives. You will oversee all marketing channels, from digital to traditional, ensuring a cohesive and impactful brand presence. This hybrid position allows for dynamic collaboration within the office and flexible remote work arrangements.

Key Responsibilities

• Develop and implement integrated marketing strategies to increase brand awareness and program participation.
• Manage all digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Oversee the creation of marketing collateral, website content, and campaign materials.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Manage the marketing budget and track campaign performance, providing regular reports on ROI.
• Collaborate with program teams, fundraising staff, and external agencies to ensure cohesive messaging.

Requirements

• Proven experience in marketing management , with a strong understanding of digital marketing principles.
• Demonstrated success in developing and executing successful marketing campaigns.
• Excellent strategic thinking and analytical skills , with the ability to interpret data and trends.
• Strong leadership and project management capabilities.
• Proficiency in marketing automation tools, CRM, and analytics platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health and wellness benefits package.
• Hybrid work model offering excellent work-life balance.
• Opportunities for career growth and professional development.
• Be part of a passionate team driving positive social impact.