Senior SEO Specialist

Placements24; Waukee (IA); Híbrido; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Competitive compensation

Professional development opportunities

Descripción de la vacante

Placements24 is seeking a Senior SEO Specialist to join our digital marketing team. The role focuses on developing and implementing advanced SEO strategies to boost organic rankings, traffic, and lead generation.

You will analyze performance data, identify opportunities, and drive on-page and off-page initiatives. You will collaborate with content, development, and marketing teams, stay current with SEO trends, and report ROI to stakeholders.

Formación

• Bachelor's degree in Marketing, Statistics, Computer Science, or related field.
• 4+ years of proven SEO experience with strong ranking factor knowledge.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz.
• Experience in both technical SEO and content-driven SEO strategies.
• Strong analytical skills and ability to translate data into insights.
• Excellent communication and collaboration skills.

Responsabilidades

• Develop and execute comprehensive SEO strategies, including keyword research, technical audits, on-page optimization, and link-building initiatives.
• Monitor and analyze website performance using SEO tools, identifying trends and areas for improvement.
• Conduct regular audits of website architecture, content, and technical elements for crawlability and indexability.
• Stay up-to-date with最新 SEO trends, algorithm updates, and best practices, translating them into actionable strategies.
• Collaborate with content creators, developers, and marketing teams to implement SEO recommendations across all assets.
• Track, report, and present SEO performance metrics to stakeholders, demonstrating ROI and future recommendations.

Conocimientos

SEO strategy

Analytics

Communication

Collaboration

Educación

Bachelor's degree

Herramientas

Google Analytics

SEMrush

Ahrefs

Moz

Descripción del empleo

About the Role

Our client is seeking a highly analytical and results-driven Senior SEO Specialist to join their digital marketing team in Paarl. This role is critical in developing and implementing advanced search engine optimization strategies to improve organic search rankings, increase website traffic, and enhance lead generation. You will conduct in-depth analysis, identify opportunities, and drive the execution of both on-page and off-page SEO initiatives. This position offers a fantastic opportunity to shape the online visibility of our brand and contribute significantly to our digital growth strategy within a supportive team environment.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, technical SEO audits, on-page optimization, and link-building initiatives.
• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), identifying trends and areas for improvement.
• Conduct regular audits of website architecture, content, and technical elements to ensure search engine crawlability and indexability.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, translating them into actionable strategies.
• Collaborate with content creators, developers, and marketing teams to implement SEO recommendations across all digital assets.
• Track, report, and present SEO performance metrics to stakeholders, demonstrating ROI and future recommendations.

Requirements

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• 4+ years of proven experience in SEO, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, etc.
• Demonstrated experience in both technical SEO and content-driven SEO strategies.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication and collaboration skills, with the ability to explain complex SEO concepts clearly.

Benefits

• Competitive salary based on experience and expertise.
• Hybrid work model allowing for flexibility between office and remote work.
• Comprehensive medical and retirement benefits.
• Opportunities for continuous professional development and training in the SEO field.
• A collaborative and data-focused team environment.