Digital Marketing Specialist

Vertage; Texas; On-site; USD 60,000 - 85,000; Full time

Job summary

Emerson seeks a Digital Marketing Specialist to drive digital campaigns, optimize SEO, and manage web content. You will own landing pages, track performance, and collaborate across marketing teams to boost traffic, leads, and conversions.

The role requires 3+ years in digital marketing, CMS familiarity, and strong analytical skills; experience with marketing automation and analytics tools is a plus. Texas-based, onsite position.

Qualifications

• 3+ years of experience in Digital Marketing or related field.
• Experience managing website and landing page content through a CMS.
• Strong understanding of SEO and content optimization.
• Experience with web analytics and campaign performance reporting.
• Familiarity with marketing automation, CRM, and email platforms.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Create and optimize landing pages and website content to improve user experience and conversion rates.
• Execute digital marketing campaigns across web, email, paid, and social channels.
• Monitor campaign performance and website analytics to identify opportunities for improvement.
• Implement on-page SEO best practices, including keyword optimization, metadata, content structure, and internal linking.
• Manage website content updates, page launches, campaign tracking, and digital optimization efforts.
• Perform quality assurance testing on webpages, forms, links, and tracking mechanisms.
• Analyze performance data and provide recommendations to improve digital marketing effectiveness.

Skills

Digital marketing

Campaign management

SEO

Web analytics

Content management

Marketing automation

CRM & email

Tools

Google Analytics

HubSpot

Marketo

Salesforce

Eloqua

WordPress

Sitecore

Adobe Experience Manager

Job description

About the Role

Emerson is seeking a Digital Marketing Specialist to support the development and optimization of digital marketing initiatives that drive website traffic, engagement, lead generation, and conversions. This is a hands-on role ideal for professionals with experience in digital campaigns, SEO, web content management, analytics, and marketing automation.

Key Responsibilities

• Create and optimize landing pages and website content to improve user experience and conversion rates.
• Execute digital marketing campaigns across web, email, paid, and social channels.
• Monitor campaign performance and website analytics to identify opportunities for improvement.
• Implement on-page SEO best practices, including keyword optimization, metadata, content structure, and internal linking.
• Manage website content updates, page launches, campaign tracking, and digital optimization efforts.
• Perform quality assurance testing on webpages, forms, links, and tracking mechanisms.
• Analyze performance data and provide recommendations to improve digital marketing effectiveness.

Required Qualifications

• 3+ years of experience in Digital Marketing, Web Marketing, SEO, Campaign Management, or a related field.
• Experience managing website and landing page content through a CMS platform.
• Strong understanding of SEO principles and digital content optimization.
• Experience with web analytics and campaign performance reporting tools.
• Familiarity with marketing automation, CRM, and email marketing platforms.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• B2B marketing experience.
• Experience working in industrial, manufacturing, engineering, or technical industries.
• Knowledge of platforms such as Google Analytics, HubSpot, Marketo, Salesforce, Eloqua, WordPress, Sitecore, or Adobe Experience Manager.