Digital Marketing Lead Generation

Kitchen Tune-Up Inc.; Olney (MD); Remote; USD 90,000 - 130,000; Full time

Job summary

Kitchen Tune-Up Inc. is seeking a Senior Digital Marketing & Lead Generation Manager to own the marketing strategy for our remodeling and construction services.

This remote role focuses on generating high-quality leads, managing ads, building online communities, and turning marketing investment into booked consultations. You will run integrated campaigns across paid advertising, organic social, local search, and referral programs, while tracking performance and collaborating with the sales team

Qualifications

• Experience generating quality leads in local service or home improvement sectors.
• Hands-on Google Ads and paid social campaign management.
• Strong graphic design and content skills with tools like Creative Cloud or Canva.
• Strong measurement skills with analytics and conversion tracking.
• Community-building experience in local groups.
• Remote-work ownership and ability to work independently.

Responsibilities

• Develop and execute an integrated marketing plan across paid ads, organic social, local search, referrals, and follow-up campaigns.
• Identify audiences, locations, project types, and messages to generate worthwhile opportunities.
• Lead Google Ads and paid social campaigns, including structure, keywords, targeting, testing, and budget.
• Monitor spend, campaign health, and lead quality daily; adjust with data-backed tests.
• Create graphics, ads, short videos, and content calendars with strong CTAs.
• Grow company-owned groups and engage local homeowner communities.
• Track marketing pipeline from inquiry to booked consultations with CRM and analytics.
• Provide weekly reports showing spend, sources, and optimization plans.
• Use AI thoughtfully to support research, creative, reporting, and automation.
• Coordinate with field team for photos/videos and ensure brand standards.

Skills

Lead generation

Google Ads

Paid social

Graphic design

Content creation

Measurement/Analytics

Community building

Remote work

Tools

Google Analytics 4

Google Tag Manager

CRM reporting

Job description

Senior Digital Marketing & Lead Generation Manager

Remote | Construction & Remodeling

Great design gets attention. Great marketing brings in the right customers. We're looking for someone who can do both.

About the Opportunity

We're a small construction and remodeling company with a great team and ambitious growth goals. We're hiring an experienced, hands-on marketing professional to lead our marketing strategy, create compelling content, manage advertising, grow our online communities, and generate a consistent flow of high-quality leads.

This is more than a social media posting position. We need someone who can develop the plan, execute it, track the numbers, and explain how marketing contributes to real business opportunities.

You should be creative, analytical, proactive, and comfortable taking ownership. You enjoy working remotely, collaborating with a team, and finding better ways to reach the right customers.

Your mission: Turn our work, reputation, and marketing investment into qualified inquiries, booked consultations, and opportunities for profitable projects.

What You’ll Own

Marketing Strategy & Lead Generation

Develop and execute an integrated marketing plan across paid advertising, organic social media, community groups, local search, referral initiatives, and follow-up campaigns.

Identify the audiences, service areas, project types, and messages most likely to produce worthwhile opportunities. Bring fresh ideas, prioritize the strongest opportunities, and adjust campaigns to support our sales goals and production capacity.

We want an ambitious marketer who pursues growth with urgency—not someone who waits to be told what to post.

Google Ads & Paid Social Advertising

Hands-on Google Ads experience is required. You must be comfortable building, managing, troubleshooting, and improving campaigns—not simply reviewing reports from an outside agency.

Manage Google Ads and paid campaigns on Facebook and Instagram, including campaign structure, keyword research, negative keywords, geographic targeting, audiences, ad copy, creative testing, conversion tracking, and budget allocation.

Monitor ad spend, budget pacing, campaign health, analytics, and lead quality daily. Identify wasted spend and tracking problems quickly. Make purposeful, data-backed adjustments while giving tests enough time and evidence to evaluate fairly.

Operate within approved budgets and clearly explain where additional investment is—or is not—justified.

Graphic Design, Content & Social Media

Create professional, engaging graphics, advertisements, short-form videos, reels, project spotlights, and other marketing materials.

Build and manage an organized content calendar with consistent organic posts, strong messaging, and clear calls to action. Turn real project photos, before-and-after images, customer stories, and team expertise into content that builds trust.

Coordinate with our field team to obtain useful photos and video footage. Manage publishing, comments, messages, and timely handoffs of customer inquiries.

A strong design portfolio and excellent writing skills are essential.

Community Groups & Audience Growth

Manage and grow company-owned groups and expand our participation in relevant local, homeowner, neighborhood, and community groups.

Maintain an active posting and engagement plan for each group, tailored to its audience and rules. Build relationships, contribute useful information, respond to remodeling questions, and identify opportunities for genuine conversations with potential customers.

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We want meaningful community engagement and qualified inquiries—not repetitive promotional posts, spam, or follower counts without business value.

Tracking, Analytics & Lead Quality

Maintain reliable tracking from the first marketing interaction through inquiry, qualification, booked appointment, and—working with sales—sold project.

Use our customer relationship management system, advertising platforms, and analytics tools to show which activities are producing real opportunities. Monitor calls, forms, and lead routing, and help identify where good inquiries are getting lost.

Provide clear weekly reporting that answers:

• What did we spend, and what did it produce?
• Which sources delivered qualified leads and booked appointments?
• What are we changing next, and why?

Work closely with the sales team to understand lead quality, appointment outcomes, and lost opportunities. Do not stop at reporting clicks or form submissions.

AI-Assisted Marketing & Advertising

Use AI tools thoughtfully to support research, creative development, ad variations, video editing, reporting, and marketing automation.

Understand AI-assisted advertising features and how to evaluate their performance, set appropriate controls, and recognize when human judgment is needed.

We're looking for practical experience—not just familiarity with AI-generated captions. Be ready to explain where you have used AI, what you personally managed, and what improved.

Review AI-assisted work for accuracy, protect customer information, and never present fabricated testimonials or AI-generated projects as our completed work.

Local Visibility, Website Conversion & Brand Standards

Manage or coordinate local search visibility, Google Business Profile activity, review-request initiatives, and improvements to approved website content, landing pages, and lead forms.

Develop appropriate follow-up and re-engagement campaigns in coordination with sales. Support referral partnerships and other promising lead-generation opportunities.

Keep messaging consistent, respect approved service territories, and follow applicable brand, franchise, platform, and company requirements. Maintain organized company-controlled accounts, creative files, tracking tools, and access records.

What You Bring

• A proven record of generating quality leads. Experience in construction, remodeling, home services, or another high-consideration local-service business is strongly preferred.
• Direct Google Ads and paid social experience. You have personally managed campaigns and can explain the budgets, decisions, and results.
• Strong graphic design and content skills. You can create polished work using Adobe Creative Cloud, Canva, or comparable tools, including basic short-form video editing.
• Strong measurement skills. You are comfortable with Google Analytics 4, conversion tracking, Google Tag Manager or equivalent tools, CRM reporting, and connecting marketing activity to business outcomes.
• Community-building experience. You know how to grow and engage relevant groups without relying on spam or empty activity.
• Remote-work ownership. You communicate clearly, meet deadlines, organize your priorities, and collaborate well without needing constant direction.

A degree is not a substitute for demonstrated results. Show us what you have built, what you have improved, and what you personally contributed.

What Success Looks Like

We care about the right leads—not simply more leads.

For us, a qualified lead is a real homeowner or authorized decision-maker in our service area, seeking a service we offer, with a project that reasonably fits our scope, budget expectations, and timing.

Together, we will establish realistic performance targets based on our advertising budget, baseline results, service areas, and capacity. Your scorecard will emphasize qualified lead volume, cost per qualified lead, booked consultations, appointment quality, and attributable sales outcomes—not just reach, likes, or inexpensive form fills.

You will own marketing performance and work closely with sales on follow-up and conversion. We expect clear visibility into both what marketing is producing and what happens after a lead arrives.

With the right person, we will all be celebrating together! We love having talented rainmakers on our team. We have developed an incentive plan for sold leads that you generate.

Serious and qualified inquires only please!