Director of Marketing

dfwHR; Houston (TX); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

PTO

Holiday

Job summary

dfwHR is assisting a Houston, TX client in finding a Director of Marketing to shape and lead the organization's marketing efforts, aligning strategy with growth goals in the healthcare sector. The role requires strategic vision, strong leadership, and deep knowledge of digital marketing, brand management, and patient engagement.

You will drive campaigns across website, SEM, email, social media, and analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
• 10+ years in marketing, with healthcare experience.
• Strong leadership and communication skills.
• Experience with digital marketing tools and analytics platforms.

Responsibilities

• Shape and lead marketing strategies to boost visibility and patient engagement.
• Oversee digital channels: website, SEM, email, social media, and digital advertising.
• Leverage analytics to drive measurable improvements in patient acquisition and loyalty.
• Build partnerships with local healthcare providers and community organizations.
• Lead a marketing team and manage budgets to maximize impact and efficiency.

Skills

Strategic marketing leadership

Healthcare marketing

Brand management

Team leadership

Education

Bachelor's degree in Marketing/Business/Healthcare Administration

Tools

Google Analytics

SEO/SEM

Email marketing platforms

CRM systems

Job description

Director of Marketing

Our client located in Houston, TX is looking to add a Director of Marketing. This is a direct hire opportunity.

Company Profile

Expanding Business Multiple Locations Healthcare

Director of Marketing Role

As the Marketing Director, you will shape and lead the marketing efforts that enhance the visibility, connectivity to community, and support the growth goals. This position requires strategic vision, healthcare marketing expertise, and strong leadership to make a meaningful difference. Craft and execute comprehensive marketing strategies that align with organizational priorities. Ensure brand consistency across all communication channels and refine the identity to resonate with target audience. Lead initiatives in website optimization, search engine marketing, email campaigns, social media strategies, and digital advertising. Leverage analytics to improve patient engagement and achieve measurable results. Partner with local organizations, businesses, and healthcare providers to strengthen community ties. Develop programs to attract new patients and nurture loyalty among existing ones. Monitor market trends, patient behaviors, and competitor activity to refine strategies. Set and track key performance indicators to evaluate campaign success and guide improvements. Manage a talented marketing team, encouraging innovation and collaboration. Oversee budgets to maximize efficiency and ensure resources are allocated effectively.

Background Profile

A Bachelor degree in Marketing, Business, Healthcare Administration, or a related field. At least 10 years of marketing experience, ideally in the healthcare industry. A proven track record in strategic planning and campaign execution. Expertise in digital marketing tools and analytics platforms. Exceptional communication, organizational, and leadership skills. Ability to balance multiple priorities in a fast-paced environment. Familiarity with healthcare regulations and compliance standards.

Features and Benefits of Client

• Competitive Salary plus discretionary bonus
• Health, Dental, and Vision Life Insurance
• PTO and Holiday